New York Times Best Seller: 5 Reasons Why Authors Aim to Achieve this Accolade
Becoming a New York Times Best Seller is a tough challenge. It requires a well-planned and executed aggressive marketing campaign and authors have to maintain a gruelling schedule of interviews, book signing, etc. So why do authors aim for this accolade?
Here are five reasons why authors strive for this coveted title:
1. Prestige
The prestige that you gain when you become a New York Times Best Seller is huge and it is a title that is yours to keep for life. The parameters for becoming a New York Times Best Seller are clearly defined. They are not subjective or open to interpretation compared to becoming say an Amazon Best Seller.
The latter can manipulated and can be achieved by selling as little as 300 books sometimes even less. In addition, some authors claim to be an Amazon Best Seller when they have hit Amazon's top 100 or even top 1,000 which lowers the credibility of this title. No one questions your credibility when you are a New York Times Best Seller.
2. Visibility
Your book will receive prime placement in bookstores. Your book will be placed in a prominent place in show windows. Special displays for your book are also created within the store. This of course all adds up to greater visibility for your book and therefore a greater chance for people to see your book and perhaps buy it.
3. Discounted Price
Bookstores generally discount NYT Best Sellers anywhere from 20 to 50% and at no cost to the author. In other words, the bookstore will still purchase the book at the same price and so authors will still receive the same royalty for each book sold. However, the reduction in price will naturally encourage more book sales.
4. Greater Volume of Book Sales
As said earlier you have to sell many thousands of books to become a New York Times Best Seller. This is achieved through having a wide distribution and an excellent marketing campaign. However, success breeds success. Once your book hits the New York Times Best Seller list the publicity machine gains momentum.
More people hear about your book and more people want to discover for themselves what made your book so popular. The net result is that you can expect a greater volume of sales. And authors can capitalise on this, keep their marketing machine going to stay on this best sellers list for consecutive weeks. For instance, Stephen Colbert's "I Am America (And So Can You)" was on the New York Times Best Seller's list for five consecutive weeks during 2007 and 2008.
5. More Opportunities
As a Best Selling author you will receive far more opportunities as a consultant, trainer, leader, speaker, etc. There will be increased media opportunities as well. Where you previously had to court the media you'll discover that the media will actively seek you out as Ephren Taylor discovered, much to his surprise, when his "Creating Success from the Inside Out" was published.
"I've been on National TV, CNBC. I've been on 2020. I've been on Montel - twice! I've got a weekly slot on Fox News Cable nationally...I've been on hundreds of radio shows and it has been indexed on blogs, in newspapers...My speaking fees have quadrupled. I've got an agent now - believe it not - an agent that represents me for speaking engagements. I've done two movies with the book deal. So the book was great for me. It's brought in tons of clients - people who read the book."
An important thing to note is that Ephren Taylor's book "Creating Success from the Inside Out" has not, to date, made the New York Times Best Seller list. However, this book is an Amazon Best Seller and, given that this is a far less prestigious achievement, imagine how your life can change once you become a New York Times Best Seller.
Related Tags: marketing, best selling author, new york times best seller, amazon best seller, ephren taylor
Discover the marketing intricacies of how to make your book a best seller by attending the http://bookmarketing.megabusinessevents.com">MEGA Book Marketing University. Plus, visit MEGA Speaking to see how you can attend MEGA Book Marketing University for FREE.
Your Article Search Directory : Find in ArticlesRecent articles in this category:
- Writing Articles - Write Your Church History Book
Compiling a history of your church into a book can be a great way to raise funds, as well as being a - Art and Culture Articles - Glamourous Ideas for Great Sexy Holiday Gifts
Giving the gift of a tastefully sexy calendar or glamour photo album of yourself to your loved one i - Self-publishing is the New Black
Writer's scour around for the perfect ending to their story and sometimes beat around the bush beca - Get Published: Secrets of the New York Publishing World
Every writer dreams of attracting a lucrative contract from a major New York publishing company. An - Author of Self Published Book Proposes Guiding Principles for President-elect Obama
Guiding principles for the Obama administration are proposed by book author Edward C. Mendler in Po - Beware of the Publishing Company Scams
Publish America is one of the publishing companies out of state that promises to fulfill your dream - About The Maidenhead Locator System
This is not a special system that helps you locate Maidenhead. It is in fact is a scheme used by am - The Publishing Industry and What You Need To Know
Ten years ago the publishing industry was a very different sphere than it is today. Now however the - As Content Migrates Online How Does This Effect ADHDvertising?
The tectonic plates of advertising are shifting. With the migration of most traditional media from - Spirit of Mumbai
City of dream never stops amaizing me,The only city where you do not know your neighbour of 10 year
Most viewed articles in this category:
- Writing Process: One size does not fit all
Developing an individual writing process is a key part of becoming a real writer. If you w - Many ideas will get you nowhere
You have been in front of the computer trying to go over the details on your mind for a long time an - What Comprises a Good Graphic Design?
They often mistakenly imply the true essence of having a good graphic design. For some, they may thi - What You Should Know About Postcards
Here are some of the salient facts about postcard printing and mailing: 1. Repeat postcard mailing i - How to Find a Brochure Printer
In this day and age what matters most for every business is how to keep pace with the competition in - Teasing Colors in Printing Services
It sends excitement and thrill that generates more appetite to stare longer and be charmed. Am - PS - The Wonders of Full-Color Printing
Color printing is everywhere and we see it everyday in our daily lives. Full color printing is the m - Are you cliche crazy?
Design annuals and guidebooks are written and made available to act as inspiration for those who wan - How to Choose the Best Title for Your Self Published Book
Authors, self publishers and book publishers often spend a lot of time thinking over possible titles - Printing halftone is all about printing dots
The point in having halftone is to have something to fool the eyes. The tones that people usually ad