Make Your growing businesses Internet site Both Human and Search Engine Ready

Building a small business web site today involves making it enticing to both the human eye and to the search engine algorithms. This article will focus on getting your internet site prepared for the search engines.

1. Use a keyword research tool for finding keywords related to your website's theme, product or service. One of the finest and free keyword research tool available is the Google Adwords Keyword tool. Do a Google search for the URL of your website. Choose the site content button and type in your internet site URL. The tool will list all the keywords that have relevancy to your site with an extensive with a long list of related keywords, competition and average monthly volume. You can save this to a file.

Then highlight the descriptive words and phrases button. Type-in broad keywords related to your website and the tool will list related keywords, competition and volume. Decide on keywords with the best volume and lowest competition related to your internet site. Mix in these keywords into the copy of your internet site. Don't overdo it.

2. Next consider buying a domain name that is relevant to the products your internet services your website is offering. Pick a few keywords related to your internet site and go to your domain registrar and look for domains available with your keywords. This is better with the search engines than using your company name. Most domain registrars have domain finding tools that suggest available domains based on broad keywords.

3. Putting your main and related keywords in your site title (located in the HTML TITLE tag) is urgent in getting your web site highly ranked. Limit the title tag to seventy characters so that is isn't shortened in the search result page.

4. Another meta tag (although its significance is up for argument ) in a net page for the search engine spiders to digest is the description meta tag which has 2 attributes : NAME="description" and CONTENT="your site's content". Describe your site's contents employing a few sentences in the content feature of the META tag. Your site description should contain related keywords.

5. Create quality contents using texts and graphics. Use short paragraphs for text and separate texts using headings or the H1 tag, and sub headings or H2 tags. Use one H1 tag per page. Remember to use keywords in your paragraphs, H1, and H2 tags.

Use white spaces and bulleted items so that visitors can browse your page simply. The general public don't read pages but they scan to find texts that are of particular interest to them.

6. If you are using images, use keywords in the ALT and TITLE features of the IMG tag. Use keywords for image file names so the search engines can better understand what the graphics are about. they are listing pictures and videos in the search results. This gives your site more exposure.

7. Use suggestive Anchor Text Keywords to link your pages together throughout your website. This passes along pagerank to your inner pages and will get them ranked.

8. A last important step is to add a Sitemap to your site. This is a simple way to guide the search engine spiders to find all the pages of your website.

Search engine optimization is the art of creating contents for human readers using keywords. Don't create content for the search engines. Create content for humans and use keywords strategically placed in your content for the consumption of search engine spiders.

After you have created an well optimized small business web site, you want to help the search engines find and rank your internet site. This is the art of growing businesses Search Engine Promoting . Another article will show what all that is about.

Michael Mulkern is the owner of Mulkern Internet, a Small Business Search Engine Marketing firm in based in Houston Texas but with clients throughout the USA .