Viral Marketing Can Help Your Business
Viral marketing is one of the easiest ways to generate massive traffic; however, if not implemented correctly, you will receive no traffic at all. There are two important things to keep in mind: always use a back-end mechanism to direct and sell traffic; and always coordinate a massive release for your viral product.
A viral marketing campaign is sometimes the best way in which you can find visitors for a forum you are planning to launch. However, before you send any visitors there from a viral campaign, you will want to get at least a few people posting regularly. This will ensure that visitors from your campaign aren't immediately deterred by the lack of general interest.
Use social bookmarking links to virally market your business. If you have a blog, you can simply insert a link that allows your visitors to 'vote' for your blog post in places like del.icio.us and Technorati. This will increase your rankings for the tags you selected. As your blog post moves up, you'll receive more views, more votes, and more interest and all virally.
A viral marketing campaign can be an excellent tool to use for building Internet-based assets. For instance, you can create lists and forums and membership sites using viral marketing. You can then sell these valuable assets to other Internet business owners. If you don't want to do that, you can also use them to generate a residual income.
Model your viral marketing campaigns after other successful campaigns. Perhaps the best viral marketing campaign was the 'hotmail campaign,' which ended up netting the founders $400 million after only 18 months of work, when they sold to Microsoft. All they did was include a line of text at the bottom of an email.
One good way to generate viral traffic is to setup a 'buy one and get a half off coupon' event. People will then coordinate with friends and business partners to purchase your product together, so they can get it for cheaper. And those who just purchase it alone will probably look for a friend or partner to give that half off coupon to.
Targeting niche celebrities with your products is a good way in which you can generate traffic virally. Getting 2-3 industry leaders in whichever niche you are in to promote your brand or name or even to simply 'approve' of it is an excellent way to generate traffic virally. This will get people talking about you.
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