Business, New Digital Asset Management Solutions and XML Content Servers Help Companies Reach out
Service Oriented Architectures, (SOA) like XML content servers are changing existing publishing methods into custom publishing with digital publishing solutions. An XML content server makes your company’s content conversion and content management so much more manageable because all of your organization’s contentbase can be queried instantly and any content that you add to your contentbase, no matter the form or format can instantly be converted into XML without exhaustive reformatting.
Using a digital asset management system like an XML content server for digital publishing, helps businesses reach wider and more diverse audiences, especially younger generations who are very familiar and knowledgeable with Internet technology. When your company has access to all of its content, even the information that is once thought to have been buried, endless possibilities for new products are now possible. What’s more, avenues for delivering those products also increase because of new service oriented architectures built for Internet delivery.
Companies are now able to reach new audiences on a global scale and are using the Internet as a publisher. Companies are taking advantage of being their own publishers now. Using digital asset management solutions makes reaching out to new audiences and organizing all of their content so much easier.
A digital asset management application built with an XML content server allows you to:
Track where content has been used, regardless of what it was used for Consolidate all digital assets in one powerful repository Easily move content from print to digital processes Find and search all your existing digital assets across different media types including images, full textbooks, articles and sound Reduce the time and cost of content production by capitalizing on content reuseNew SOA and digital asset management applications provide a suite of content services that facilitate the development of new products across publishing houses, government agencies and other content heavy organizations. If your company is looking for a new way to reach out to new audiences and reuse and repurpose content once believed un-useable before and turn it into a profit, look to a digital asset management solution like a service oriented architecture.
About the author:Melissa Peterman is a web content specialist for Innuity. For more information about digital asset management , and XML content , go to www.marklogic.com.
Related Tags: xml content, digital asset management
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