Building A Brand Without Breaking The Bank
If you're like me, I'll insist on something I am conversant with.
All over the world, Coca-Cola is known. People have come to trust their products. I guess if some folks travel to another planet and see a bottle of Coca-Cola they'll pop it open without asking questions.
Why that level of trust?
Coca-Cola is a worldwide brand. People have been so bombarded with adverts about Coca-Cola that they just pop up on our minds once we need a drink.
Yahoo is a known brand. Google is a respected brand. We can go on and on, but how can you build a brand seeing you don't have even a tiny fraction of the funds available to these giants?
The internet gives you an opportunity that was never present in the whole of history. You can reach your world without spending your world if you know how to go about it.
Someone calls it building your brand of one. It is the act of preselling or pre-selling.
It is building trust and confidence through high value and useful content. I mean content that is so good that they keep coming back for more. And as they keep coming back for more, you transform from a distant stranger at the other end of the world to a trusted expert or even the trusted expert. You can also grow to become an authority and then, the authority in your chosen niche.
No, you can't match Coca-Cola in throwing the bucks around. However, you can so dominate a niche that Coca-Cola would have to get your consent if they plan to do anything in that niche.
The good news is that everybody can do this stuff -- And that includes you.
Related Tags: branding, brand, preselling
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Chimezirim Odimba writes for CarAudioPlus.
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