Viral Advertising: "Will it Blend?"
The message gets read or viewed and then is passed along to a friend or colleague in a viral fashion. Much like the chain letter of the old days, viral advertising is efficient and pinpoints its target. Advertisers figured out that an odd or entertaining video might be just the vehicle to bury an advertisement.
Below is a viral ad from a "high-end" blender company called BlendTec, a consumer product company that I had never heard of before this viral advertisement. They have produced a series of quirky ads that have floated around the internet with many now archived on YouTube.
This kitschy ad series has a catch phrase of "Will it Blend" with a host that reminds me of my son's high school physics teacher replete with lab coat, safety glasses, and silly grin. Each episode includes another goofy test of the BlendTec blender with some offbeat item in the blender. I will stop there and let you make your own judgment.
Got to http://www.youtube.com/watch?v=C_A3EAuXA38
The point is that this is a powerful technique that many businesses could use to build their brand awareness.
John Bradley Jackson © Copyright 2006 All rights reserved. Please visit my website at www.firstbestordifferent.com
Related Tags: advertising, niche marketing, viral marketing, viral advertising
John Bradley Jackson brings street-savvy sales and marketing experience from Silicon Valley and Wall Street. He is the author of the new book ""First, Best, or Different: What Every Entrepreneur Needs to Know About Niche Marketing". Visit www.firstbestordifferent.com
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