Business coaching revolves around helping clients to improve their performance and achieve specific objectives. It aims at encouraging people to establish and maintain their business on their own, with full confidence. They are empowered to offer advice and suggestions. It has evolved within a unique framework of providing business related instructions and direction through encouragement and advice.

Need of business coaching:

Business coaching is preferred for two basic reasons, inspiration and desperation. Inspired people need a coach to help them improve whereas desperate people seek it in order to come out of a crisis. Generally, clients opt for business coaching to increase sales, enhance teamwork, increase productivity and improve quality. But, during a crisis the sole aim of seeking professional advice is to get over with the problem as soon as possible. For instance, a client struggling with bankruptcy might seek help in order to understand the cause, effects and ways to overcome the problem faced by them.

Opportunities in business coaching:

Business coaching offers the advantage to operate in almost all the probable segments of commerce, ranging from traditional businesses and entrepreneurial startups to e-business. It could be conducted by any established business to achieve a better level of learning, performance and consequent satisfaction. Business coaching focuses at harnessing creative thinking and goal- oriented actions. Some of the opportunities in business coaching are as follows:

a) Business Consultant: Business consultants have been around for quite a long time. They are basically the problem solvers and focus on maximizing business profitability. They are the professionals who provide advice in specific areas of expertise like IT, management, marketing or finance. They help the client to identify the most effective marketing and business solutions and to execute solutions in the best possible manner. More often than not, these consultants use formal methods to assess problems and suggest solutions. A business consultant enables the client to concentrate on significant business issues and meetings.

b) E-business consultant: An e-business consultant can help an entrepreneur in setting up an attractive website for the business, explain the prevalent market condition as well as the type of competition that the e- business would face in future. There are many pitfalls in starting an e-business but a consultant helps to solve those problems. Generally, they cater to the marketing and publicity needs of the e-business entrepreneur. They are trained graphic designers and have experience in the field of e-technology and advertising.

c) Business coach: Business coaches have evolved as efficient problem solvers. They work towards maximizing potential and help the clients succeed in achieving business goals, in a convenient manner. They do not impose their views on the clients. A business coach offers the opportunity to learn while solving problems and understand business related complexities along with the probable solutions.

d) Business mentor: A business mentor works towards the development of a relationship between an experienced mentor and a less experienced partner. It basically focuses on the progress, involving business consulting which is applicable to the specific area of expertise.