So many web site owners miss the easiest and best opportunity toincrease sales. In a rush to put up as many sites as possible inthe vain hopes of generating Adsense revenue, they miss theopportunity to increase sales by not having a newsletter.

Far too many sites are being created with poor content, leavingvisitors to continue wandering from site to site looking forgood, solid, knowledgeable content.

If you have good content, you likely have some expertise thatyour visitors will want know more about. Why not set up anewsletter so you can share your expertise with others, andincrease your adsense revenue at the same time?

If you are worried that you're not a writer, you're not alone.Just think of it as writing a quick note to a friend. You aresharing some information with a friend of yours. Yoursubscribers are like your friends.

Its key to now provide your "friends" with some valuablecontent. Since you are likely passionate about your field ofexpertise, your enthusiasm will come out, and your subscriberswill be motivated. As an expert in your field, you can provideyour newsletter subscribers with information that they can use.How do you increase your adsense revenue with this opportunity?

Give them a teaser! By giving them a paragraph or two, and thenleading them to your web site, you can get them interested inmore information, which your advertisers may be able to providefor them. If they are motivated by your valuable content, theywill click on the ads, thus

increasing your adsense revenue.

If you have a list of the top paying keywords(http://www.adsenseheaven.com or http://www.adsensepayday.comare two that we use), you can easily find words that you can usefor your site. Create sticky content that is optimized aroundthese top paying keywords, and both you and your visitor canbenefit. Your visitor gets useful content, and you can increaseyour Adsense revenue. A win / win.

Another opportunity that your subscribers can provide you is anoutlet to sell affiliate products. As an expert in your field,your subscribers will follow your suggestions. This provides anexcellent opportunity to increase your affiliate sales.

This opportunity comes with a responsibility though to yoursubscribers.

If you develop a relationship with your subscribers, you willbuild on your credibility and trust. One of the biggestcomplaints of most people surfing the internet is the questionof integrity and trust of the information they have in front ofthem. If you can develop that trust, and keep that trust, yoursubscribers stay with you.

Its very easy to betray that trust. Once you do, they are gone,and so is your opportunity.

How can you lose this trust so easily? If your subscribers feelthat you are pushing products on them, instead of helping them,they will unsubscribe. If the information that you are providingis not valued to the subscriber, they will unsubscribe.

Your subscribers have entered into a relationship with you basedon trust. If you treat that relationship with trust, you'll findthat your subscribers are more