Promoting articles that relate to the content of your website can be a terrific way to heighten your search engine rankings and expand traffic. Unfortunately, poorly written articles end up buried in the article directory junkyards getting little visibility. On the other hand, compelling articles have a much longer life, lengthen your online visibility and extensively strengthen your back link popularity. Read on to learn how you can write more persuasive articles.

There is a huge demand for keyword relevant and rich content by other webmasters that creates a tremendous opportunity for you to advance your web site. You can capitalize on this demand, by writing short articles that relate to your web site content and promoting those articles on article repositories. As your articles proliferate, article promotion establishes you as an specialist in the field. More importantly, it places your one-way link into the article directory site and every other site that publishes your content. This proliferation will elevate your search engine ranking and also generate organic traffic that is not dependant on the search engines.

No matter what your article is about, as a writer you must captivate the reader. Remember, you are promoting articles to advance your website and get one-way back links. With a poorly written article you'll get back links from the article repositories you submit to, but you'll miss out on the key reason to write articles. The key goal is to get publishers and webmasters to use your content; not just to get your article home's list in the directories. You want your articles to proliferate. Only then, will your embedded links get extreme exposure.

The Style - How do you encourage others to use your articles? First and foremost, the article has to be well written. If you think diagramming a sentence is simply drawing a box around it, you may want to spend some time researching creative writing techniques. Nothing turns off a reader more than poor grammar or sentence structure. On the other hand, good copy writers take advantage of short or incomplete sentences to create emphasis and vary rhythm. Optimize your rhythm. Irregular rhythm encourages your reader to pause and reflect. Be conversational. It makes the article personal. To enhance your writing technique, read more. As you do, pay close attention to writing style. Learn from good authors and adapt.

The Hook - Your title will determine if your article is successful or not. Think about it. For a book, the first thing a possible purchaser sees is the title. People typically judge the whole book from its title. The same is true for online articles. To turn a casual search engine browser into an engaged article reader, you must first entice them with your title. Otherwise, they will never get to the first paragraph. To write better titles, spend some time reading. Browse your favorite article directory site and look at titles used by others. Learn and adapt. Be creative and use something catchy. Always include targeted keywords that relate to your website.

The Angle - Start with a topic you are passionate about that relates to your website. Your eagerness for the topic will show through in the content. Develop an idea around the topic, but with a different spin. Lead off with this angle. Attract the reader. Once you have his/her attention, expand on your angle. Explain how your angle benefits the reader or solves a problem they face. Loosely speaking, this is your value proposition. Underscore how your article is different than other articles on the topic. This entices people to read the second paragraph. Use the remainder of the article to expand your key points.

The Close - Your closing paragraph should spotlight what the reader should do after reading your article. This is your call to action. Remember the importance of the resource box at the end of your article. This is usually the only place you can place a link to your website. Show your special knowledge on the article topic. Include your name, web address and any actions you want the reader to take related to the article.

Articles that stress the benefits of promotion articles are a dime a dozen. The angle in this article is to encourage you to focus on writing truly compelling content. Webmasters and online publishers frequently seek out good content. The better your content, the more it will get published. Your links will appear in more places than just the article repositories. Readers will also be more apt to add your article to their favorite social bookmarking service. The call to action in this article is to encourage you to spend the extra time it takes to write truly compelling articles. Think about it. It will maximize your efforts and keep your articles from getting buried in the article directory junkyard.


Marcus Pore is a search engine optimization expert and article directory webmaster at www.articlecache.com

Webmasters and publishers, please feel free to use this article provided this reference is included and all links remain active.