Driving Traffic To Your Trade Show Booth
Research shows that the most successful exhibitors - in terms of business generated and leads collected - write to their customers and prospects before a show. A simple direct mail campaign to invite recipients to visit you will most likely generate some extra traffic to your booth, but to gain maximum impact you also need to offer an incentive such as a free gift or opportunity to enter a prize draw.
Using promotional products in conjunction with pre-show mailings has been proven to have even greater success in enticing attendees to call at a booth.
The results of a study* in 2004 by Georgia Southern University, published by the Promotional Products Association International (PPAI) in the US, indicate that pre-show mailings which include promotional products are more effective than mailings without. It found that by either including a promotional product with the mailing or an offer for a higher value item to be claimed at the show led to a larger number of recipients visiting a booth to see the exhibitor's product offerings.
In conclusion, promotional products are highly effective in increasing customer awareness and traffic at trade show booths. And the greater the traffic, the greater the potential for sales leads.
Related Tags: corporate gift, promotional gifts, promotional products, promotional items, promotional merchandise
* Source: 2004 study titled The Effectiveness Of Promotional Products In Tradeshow Settings
*Praveen Samra recommends 2bsourced for quality promotional items.
Your Article Search Directory : Find in ArticlesRecent articles in this category:
- Is SEO Optimisation Important Today?
Those who have tried setting up their own websites know just how competitive the online market reall - How to Shop Fearlessly, Look For Bargains, And Save Time and Money on the Web?
With the advent of online shopping, going to outlets and discount shopping centers may become an act - Roll Up Stand Changing Vendor Booths
Most people have been to trade shows, home shows, state and county fairs and other places where ther - Achieving Your Advertising Goals With a Roll Up Stand
Advertising is a common function of a business. However, it requires creativity and hard work to ens - Trade Show Displays and Expos
Trade Shows and community business Expos provide a captive audience for your business, to get the wo - How to Make Sure Your Newsletters Are Sent Out on Time
There are three key elements to making sure your newsletter is delivered on time: People, planning, - Portable Displays - Trade Show Displays
Portable Displays are the best option for exhibitors when it comes to Trade Shows. Portable Displays - Banner Displays - a Great Portable Display
Banner Displays are considered one of the most portable displays when used for trade shows. They com - Small Business Reputation Management - Your Small Business Information Could be Wrong
Bad information could be out there circulating on the Internet this very minute about your business - Eight Guidelines For Writing Newsletters That Engage Your Readers and Build Your Business
Want to write newsletters that engage your readers and help to build community? Whether you are a sm
Most viewed articles in this category:
- Adsense Is Making Me Rich
I want to talk to you about the power of Google AdSense and how you can use it to generate not hundr - How to Increase Your Business Using the Esoteric Science of Radionics
As a small business owner, there are an amazing number of difficult skills I need to master so my bu - 14 Top Lead Generation Tips
According to former Harvard Business School professor David Maister, typical marketing practices are - More Marketing Dope
Direct marketing can make you very successful, but you’ve got to understand the basics. Here a - The State Of Paid-To-Surf Programs Today
What a difference a year can make. 12 months ago, auto surf programs were at their peak. More an - Should You Open Up An Ebay Store?
Ebay has provided some amazing opportunities for many people to earn online. This widely popular au - Is Adsense A Good Idea?
For many webmasters, Google AdSense has become a great revenue generator. Since the program pays th - The "Coat Of Arms" Revisited
Recently I listened to a interview with Mark Joyner and Gary Halbert about Gary's famous "Coat of Ar - Brand Loyalty
It's a challenge getting consumers to remain loyal to a particular brand. Unlike the good old days w - The Hottest Affiliate Ebooks Out in the Market Today!
Affiliate Project X is a great affiliate marketing ebook. Totaling only 50 pages you could have your