Real estate investing has become a very "in" thing for most people to do because it makes so much sense. As a result of this demand, there are dozens of real estate books and courses for new and existing real estate investors to study.

Most of the real estate investing techniques do work well and many folks have been very, very successful executing real estate transactions practically every day. It is true that real estate investing is a wonderful opportunity where great success can be yours.

But just in case your incoming home seller leads for your real estate business are fewer than you'd prefer, don't be discouraged and don't blame yourself. You may just be a "normal" real estate investor.

For one thing, you should be aware that you might be part of the current real estate investor "herd". That statement may sound a little strange but it's meant to make you think about what may be going on around you.

For example, do you ever feel like you're using the same prospecting strategies as other real estate investors, facing the same struggles as other real estate investors, and making the same limited progress as many other real estate investors?

Perhaps it's because there are so many real estate investors trying to get ahead by "getting the great deal" but ironically that same group of investors are using the exact same strategies to get that great deal.

Whenever you have a large group of people "into" a certain opportunity, like real estate investing, you must find an "opposite" way to approach it.

In the beginning of my real estate investing career, I went from seminar to seminar, looking for that "magic formula" that was really going to increase my business. I learned a lot about the mechanics of real estate deals just like I learned a lot of theory in college. But I never really learned "how" to get the deals to come to me.

To remedy this problem, I studied aggressive marketing and business strategies for about two years. As a result, one giant discovery that I made was the absolute need to separate myself from the real estate investor "herd" in every possible way.

Meaning, eliminate the competition for deals between me and the other real estate investors around me. I did this easier than you may think just by changing my "positioning".

Your positioning involves what level of control you have on your incoming business, and that largely determines your success. For example, can you control how many deals come your way? Do you have people calling you or contacting you through your various lead generating "funnels"? Do you have influence on this process or not? If you're like a large percentage of investors, you're probably always chasing down the deals instead of having the deals come to you.

When you have control of your lead generating process and it produces leads for you, you can then position yourself to take advantage of this new incoming business. If you don't have your lead generating process doing this, make it your # 1 focus until it works for you. Then you'll have the ability to go to step # 2 which involves choosing exactly what to do with all your leads.

There are many real estate investors who literally have their phones ringing off the hook with sellers calling them and then there are the "investors" buying overpriced homes just because they're not educated on how to get good leads. Which one do you want to be?