Building Opt-In Lists - A Handy Trick


by Alex Ronald - Date: 2007-02-05 - Word Count: 313 Share This!

To get people signed up to your Opt-In list, you can make free products like eBooks and Software to give away, but first requiring the user to enter his Name and eMail so that you can send the necessary information to him. It's of no doubt that your product might be very valuable, but people would just not value it as you're offering it for free.

Generally, even for such free products, you need to have a Salesletter, which is close to 25% of the size of a normal Salesletter used to sell products. This Salesletter too should have a stunning title, a stunning headline and details about product features. You then offer your customer to gain instant access to it by just entering his Name and eMail and agreeing to subscribe to your newsletter.

This is where comes a catch. Can you make it more appealing? Of course! It's just simple, but very appealing. You can see the difference yourself. So what do you have to do?

In your Salesletter, say that your product costs some amount. You can decide it by keeping in mind what product you're selling. Then tell the user that, he can also get this very product for free if he signs up to your newsletter!

In the end, include an option for paying as well as signing up. Place the option for paying above the option for signing up. Make sure that when trying to buy the product through your Buy Link, you actually can. Don't include a fake link. The user should think that your product was really for sale, but you're still giving it away. All the user needs to do is sign up. The user realizes the value of your product, and would be more urged to obtain it.

So what do you think the user decides? Would he ever pay for something which he can obtain for free?


Related Tags: money, earn, sell, opt-in, newsletter, trick, instant, easy, handy

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Alex Ronald is an internet marketer, software programming and writer.

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