Postcard Layout Tips
- Date: 2006-12-27 - Word Count: 274
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I have seen many kinds of "We Buy Houses" postcards. Investors send their "We Buy Houses" postcards to my mailbox. My investor clients bring their postcard designs (homemade or from seminars) for us to print and mail. Also, we help clients design postcards from scratch. Over all, from my experience, well-designed postcards have the following common characteristics:
1. One Dominant Message From hands to trash cans, your postcards have about 2 seconds to yell. One clear and dominant message is critical to grab property owner's attention. You can use "Cash Out Your Real Estate" that explicitly states benefits you bring, or "Let's talk Turkey" that arouse their curiosity, etc. Make sure you have one dominant message that stands out.
2. White Space It can be tempting to squeeze in a list of every possible type of motivated seller or to list all the creative finance options you offer, but a busy and crowded postcard can appear annoying to your prospects just like some annoying web sites that you can't wait to close. Eliminate unnecessary words. Use airy and simple lay out to be easy on their eyes.
3. Clear Logo and Phone Number After you have aroused the desire from your motivated sellers, now, they can't find your number to call, or they have to find their glasses to find your contact info. That will be a no-no. Your logo and phone number should be clear and easy to find.
Of course, only SENT postcards generate results. And only consistent mailing will achieve your goals. All studies and techniques you learn from books and seminars will not make your rich unless you take action.
1. One Dominant Message From hands to trash cans, your postcards have about 2 seconds to yell. One clear and dominant message is critical to grab property owner's attention. You can use "Cash Out Your Real Estate" that explicitly states benefits you bring, or "Let's talk Turkey" that arouse their curiosity, etc. Make sure you have one dominant message that stands out.
2. White Space It can be tempting to squeeze in a list of every possible type of motivated seller or to list all the creative finance options you offer, but a busy and crowded postcard can appear annoying to your prospects just like some annoying web sites that you can't wait to close. Eliminate unnecessary words. Use airy and simple lay out to be easy on their eyes.
3. Clear Logo and Phone Number After you have aroused the desire from your motivated sellers, now, they can't find your number to call, or they have to find their glasses to find your contact info. That will be a no-no. Your logo and phone number should be clear and easy to find.
Of course, only SENT postcards generate results. And only consistent mailing will achieve your goals. All studies and techniques you learn from books and seminars will not make your rich unless you take action.
Related Tags: marketing, direct mail, layouts, postcards
Jean Miller is the president of http://www.MotivatedLeads.com who specializes in full service direct mail marketing for real estate investors, nationwide. She writes short and practical real estate tips weekly to her 1200 newsletters subscribers. To sign up for free, visit MotivatedLeads.com
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