Why Do You Need Multiple Targeted Lists?
You can either build a broad list, and then give your subscribers a reason to opt in to a tighter list, or you can build tightly niched lists from the beginning. Or you can use some combination of the two.
For example, if you sell all manner of pet supplies, you could run advertising geared towards pet owners in general, and additional advertising geared towards dog owners. With the broader list, you can send out opportunities for each of the specific categories of pet owners to opt in to a tighter list. For example, you might send out to your entire list an offer of a free report that only cat lovers would download, and then have the subscriber opt in to the 'cat lovers' list. This allows you to send that subscriber only cat-related offers and not dog and parrot related offers, and you will increase the sales generated per subscriber.
If you choose to build tightly niched lists from the very beginning, then you would advertise offers that are geared specifically towards dog-lovers, or cat-lovers, etc.
By doing this you are able to much more tightly market your target audience, and the tighter your marketing, the more profitable you will become.
One thing to remember here is that if you have your subscribers opt into a new list, be sure that they are not mailed the same email twice, once for each list. There are several ways to handle this, and it will depend on your auto responder specifications.
One way is to have them automatically taken off of the current list they are on, when they opt in to another list of yours. Or, if you still want to send them the general offers too, then set your auto responder so that it automatically filters for duplicate email addresses, and only sends your broadcast emails once to each email address.
This concept can also apply to a subscriber who makes a purchase from your list. For example, once someone has purchased a particular product from your list, you want him removed from the list that recommends that particular product, and moved onto a list of proven purchasers.
Related Tags: list building, targeted list building
have just completed my brand new guide to article marketing success, 'Your Article Writing and Promotion Guide'
Download it free here: Secrets of Article Promotion
Do you want to learn how to build a massive list fast? Click here: Email List Building
Sean Mize is a full time internet marketer who has created over 350 articles in print and 8 published ebooks. Your Article Search Directory : Find in Articles
Recent articles in this category:
- Building Your List - 10 Tips On Finding Blogs To Drive Tarffic To Your Blog And Build Your List
One of the best ways to increase traffic, readership, and opt-ins to your blog is through other blog - List Building - The "Secret" To Making Money In An Internet-Enabled Market
You have been told countless times that one of the "secrets" to making money online is to own an opt - Exchange Link
There are various ways to become popular in life and it is always an advantage to your business if y - $7 Reports For Better Mailing Lists And Online Empire Building
In any business, your most valuable asset is your customer list. Online, this translates to your mai - 3 Killer List Building Techniques to Get More Subscribers Immediately
Many ezine publishers have been trying to get more opt-ins by testing many different methods, and if - Online List Building Techniques Part II
When a visitor lands on your squeeze page they are made an offer. That can be a free ebook, an ecou - Online List Building Techniques Part I
If you are not sure if online list building techniques are relevant to you, keep this in mind. Inte - List Building Tips - 3 Cutting Edge List Building Tips
Many people who are new to doing business on the internet are in need of good list building tips in - Top Reasons that List Building can Help You Make More Money
When it comes to attracting visitors and customers to your website, you may be at loss as to what to - Silent Profit Machine - An Honest Review
If you pay attention to the internet marketing world, by now you've probably heard of Alok Jain's "S
Most viewed articles in this category:
- List Building - How do You Correct Dropping Email Open Rates?
How do you correct this? The answer is simple: improve the quality of your free gift. But you must - List Building Techniques for Increasing Subscriber Responsiveness
So what are my techniques?1) Send free offers. Just send an email with the subject line: "A free - List Building And The Successful Entrepreneur
Obviously as an entrepreneur you want to be successful but what if I told you that you are probably - Verify Bulk Email Lists
The internet has changed the world. Internet access has put so many conveniences at our fingertips. - List Building - How to Structure Your Email Campaign
How you structure your email campaign is critical to the level of income you will make from your ema - List Building: You Can Build Your List Around Any Business
People often ask me, "How relevant is your list building instruction for professionals who sell our - List Building With the Best Possible Prospects
"The Money is in the List"You've probably read that statement or heard it thousands of times if you - Internet Marketing with a Opt In List Building Purpose for a Profit
Internet marketing with a list building focus for long term online income is one of the most amazing - Four Means to Building a Killer List
When working on a killer mailing list to help forward your marketing needs, there are a few things y - How To Gain Trust In a Hurry To Get More Opt In Subscribers To Your Newsletter List!
People who subscribe to your email list want to hear from you. They want more information about your
