The building blocks of effective marketing


by Wildfire Marketing Group - Date: 2007-03-16 - Word Count: 464 Share This!

Whether you're starting a new business or attempting to grow an existing one, it's easy to spin your wheels when it comes to effective marketing. Often times, business owners will try to make a big splash by running a large ad in a local newspaper or a television commercial during the most expensive time slot. While these will probably be seen, they probably won't have much impact because there is often no repetition. The business owner runs them once (or a few times) and then simply stops with the conclusion that advertising doesn't work. In order to achieve results from any form of advertising, you need repetition of your message. This has always been true, but it's even more important with the number of marketing messages that today's consumers are presented each day.



If you're ready to start marketing your business, begin with the basic building blocks to form your foundation and grow from there.



Network - many networking events can be found in just about any city or town. If you, like most business owners, are short on time, focus on the ones that are during the evening hours. In many cases, these events are free, so the only cost is your time. Networking is a great way to make face to face contact with prospects without the distractions you would normally face during the work day. All you need is a handful of business cards, a winning smile and a great attitude.



Business cards - Obviously, you'll need them for networking and sales calls. Don't forget all the other ways you can distribute them. Business cards a an easy and inexpensive way to generate exposure for your business.



Direct mail - You don't need to mail to a list of 50,000 for direct mail to be effective, you just need to be consistent. You can have 1,000 postcards printed, affix postage and labels yourself, and mail out 50 or 100 to the same targeted list each week. As you begin to generate revenue from this, you can increase the size of your mailing list.



Web site - If you don't have a web site, you are wrong. Plain and simple. Web sites aren't just for e commerce, nor are they just for large companies. These days, people use the internet for comparing companies and without a web site, you're out of the running. You don't need all of the bells and whistles, but you do need an effective and professional web site.



There you have it. The basic building blocks you'll need to effectively market your business. With these blocks in place, you can begin to add additional things, such as search engine optimization, television and radio advertising, or billboards. The idea is to build a foundation, and as you achieve results, add more to your marketing campaign.


If you still have any questions about a debt consolidation plan, you can have a look at our debt FAQ page, or you can call us. For a non-obligatory review of your finances you can fill out our debt problems application form or call us directly at the number listed. All information collected during the procedure is entirely confidential. It’s important to us that you aren’t kept waiting, and you will hear from us within 24 hours. Should you decide to use our services, in most cases the necessary work can be done over the telephone. However, if this is not possible or you would prefer to meet in person, we can arrange for one of our Senior Advisors to meet with you. Debtsolver operate a National service and have offices throughout the UK. Your Article Search Directory : Find in Articles

© The article above is copyrighted by it's author. You're allowed to distribute this work according to the Creative Commons Attribution-NoDerivs license.
 

Recent articles in this category:



Most viewed articles in this category: