Link Exchange - Scale Competition With Specific Search Operators
But definitely you will need to scale the competition level BEFORE starting to exchange links. Otherwise you are fighting with illusions.
Many people who want to get top position for their keyphrase do the following: submit "their keyphrase" to Google or other search engine, check how many sites search engine shows for it and scale the chances to success. It's the same to scaling the chances to win in lottery by tossing a coin.
Only search operators can help you to find how many links with anchor you need to build to get top positions for specific keywords or keyphrases. Definition first - search operators are specific query words that have special meaning to search engines. These words/operators modify the search in some way, or even tell search engine to do a totally different type of search.
In this article I will focus on one search operator that is very important for link exchange.
This operator is allinanchor:"your keyphrase" for Google or inanchor:"your keyphrase" for MSN.
This operator shows how much web pages are linked by other site using exactly "your keyphrase" as the anchor text of links.
For example, typing into Google search allinanchor:"car loans" will show you all web pages that are linked by other sites with the phrase "car loans" used as anchor text in these links.
Why is it important for link building? Because this operator shows you how much REAL competitors you will have in the niche. Very often when analyzing the niche at first it seemed that I had to fight dozens of thousands of sites. But when checking how many sites are really linked with my future anchor, it turned out I had to fight some lousy 400-500 web sites. And it is much easier than 30,000 or 100,000 or more.
Now, before starting link exchange on any keyword or keyphrase, check the competition. I guarantee that many people just pass by golden niches, because they think it's impossible to get top position there. And my clients, friends and me personally enjoy nice positions. Just because we use search operators to see the perspective.
Related Tags: link exchange, link popularity, free link exchange script, automatic reciprocal link exchange
Nickolay Bokhonok, CEO and owner of DesktopMoney LTD. Inventor of Internet marketing software and scripts.
Nick's portfolio:
Free Link Exchange Script
Reciprocal Links Exchanging Service
Auto Content Publisher
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