The growth of social networking sites has occurred at an amazing rate, primarily because of the value they provide as a mechanism for organizing and managing our complex web of relationships. Increasingly, corporations are looking for ways to create business value from the use of social networks as well.

Using technology with mashups to weave social networks into the fabric of the traditional IT infrastructure. Wavemaker Software and Kapov Technology,use a  mashup pattern that combines Kapow's mashup-enabling feeds and services, with the abilities of Wavemaker Software to compose those feeds and services into something new that creates unique business value. This could easily be extended to include Facebook, MySpace, Twitter, Friendster, Plaxo, etc.

There are more than 165 million websites on the public web today, growing at an annual rate of 35% - and a very large number of corporate websites on the private web. This collection of web based content represents an enormous repository of information with significant potential business value for companies who are able to access it.

Forward-thinking companies today are finding ways to tap into this vast web repository of information and apply it to everyday business uses that help them get more out of their existing application infrastructure to create a competitive edge. They are becoming smarter, sooner.

Examples of Web Intelligence are; * Competitive and Market Data, Pricing Intelligence, Government Agency Information, Public Domain Records and Internal Operational Data

What You See Is What You Get

Most data is accessible from a database, but has greater value when you see it in on a web page "in the wild", because you can understand the context of that data, and more importantly, see how it relates to other pieces of data, that collectively, add more value. Kapow harvests web intelligence by interacting with the web interface to collect web content and convert it into a structured form that can be written to a database or used by an application.

The Sky Is the Limit

This concept of web harvesting can be applied equally well to web applications behind the firewall. Kapow makes it very easy to create composite data models that bring together data from public and private web sources and combine it with data from internal SQL databases.

The possibilities are endless. Having the ability to access and utilize any web-based data source, in an automated way, either on-demand or in batch mode, on a massive scale, changes the playing field.

Kapow Technologies, Inc., the expert in harvesting mashable public and private web intelligence with software that turns the Web into the world's largest database, is partnering with Wavemaker, a provider of open source tools for rapid Web application development, on an innovative "Social CRM" mashup application.

Called "Sales Social," the mashup enables sales professionals and other service providers to more easily locate information about prospects and customers through the integration of several popular CRM and social media sites including Salesforce, LinkedIn and Technorati.

"Today's CRM application users are tapping half a dozen other Web resources to populate their databases and get their jobs done," said Stefan Andreasen, founder and CTO of Kapow Technologies. "Sales Social drastically reduces one's need to leave a CRM application to gather the required information. Thanks to rapidly deployed AJAX applications and mashup robots, companies can create powerful Social CRM applications in a day or two."

"Together, WaveMaker and Kapow are making the benefits of Web 2.0 in the enterprise very clear," said Christopher Keene, CEO of WaveMaker. "Kapow simplifies Web data delivery and WaveMaker simplifies Web application development, enabling the rapid creation of sales and marketing tools that deliver competitive advantage."

www.kapowtech.com

www.wavemaker.com