Be Creative To Attract Swarm of New Customers


by Peter Shukla - Date: 2007-03-22 - Word Count: 295 Share This!

No one ever starts a business not to make money. Every one hopes that their business will start off well, and will continue to do well. Most successful businessmen and women get there by tried and tested ways of working hard and long hours. None of businesses survived without acquiring new customers. None of the businesses became better than their competitors without converting a customer a willing and happy customer.

I have known many very successful business owners in my time. Whenever I asked them what put them apart from the rest, they almost mentioned 3 essential skills: manage your time well, learn to find good staff and keep it, and retention of EVERY customer.

The last thing seems simplistic and obvious but is least practiced by majority of businesses. Almost every successful business has had to overcome competition. Every one has to acquire more customers than every one else, and to acquire them from their fiercest competitors to become better.

Business owners who take necessary care to understand their customer and his psychology are almost always well placed to win more customers than every one else. A recent study done by a market research firm 'discovered' what every human being has always known for centuries. People like to have more for less. For example, if we had a choice between getting one widget or two widgets for the same amount of money, most will chose to have two. It is not greed; it is just human psychology that cannot be changed.

Business owners who understand this basic human nature find it easier to get more customers through their door than their competitors. That is precisely the reason why businesses achieve more sales running the campaigns like "buy one get one free" or "10% off today" or similar


Related Tags: competition, sales growth, new customers, acquire customers, beat competition, higher profits, incentiv

More information on the article you just read can be found on Peter Shukla's website Give Away Incentives. Peter specializes in helping businesses come up with propositions that their customers find impossible to turn down. And this incredible value is added without raising any cost to business at all. Businesses who use Peter Shukla's recommendations increase their sales by at least 30%. To learn more about acquiring more customers, go to his website or click here: http://www.giveawayincentives.com

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