How To Make Money While Placing Your Callers On Hold
On the message, most companies will discuss who they are, what they do, how long they have been in business, what their website address is, and so on. And that's good. But not great!
I advise companies to also include cross-sells and up-sells for their on hold production. Below is an example of each. Just substitute in your mind your product or service and see how it will apply to your customers.
Cross sells as in, "Hey if you're getting an oil change with us, make sure you ask the technician to check the tread on your tires. Winter's coming and this may be a good time to play it safe with some new skins."
Note: See how we offered a different service / product here that may not have dawned on the customer at this time? But they are already getting the car worked on, so this is a prime time to offer something of value. Moreover, it's in the customer's best interest!
Up sells as in, "If you're getting new tires with us for the upcoming winter season, then you'll also save 30% off by adding the lifetime 'rotation and balance' package." More money for you than if you said nothing at all because you cannot assume they are thinking in those terms. You help them buy more by telling them more.
Note: See how we offered a more robust package on the SAME service / product that may not have dawned on the customer? This not only helps the customer, but it increase the total sale amount which increases profits by X%.
A direct marketing axiom to live by: "The more you tell, the more you sell." Use this in your business communications to increase your profits.
Furthermore, the single biggest mistake you can make as a business is to ASSUME that your customers know all the products and services you sell. They don't! Tell them and tell them every chance you get.
For starters, use your on hold message to do this for your every time they are on hold. You'll be amazed at the profits that can be made by educating your customer.
If you'd like to learn more about custom on hold messaging for your business, please visit: www.impresscallers.com
------------------------------- WHY CUSTOM ON HOLD MESSAGING? -------------------------------
"Because impressing callers and reducing hang-ups increases profitability."
Related Tags: music on hold, on hold music, phone marketing
Garrett Todd
garrett (at) impresscallers (dot) com
http://www.impresscallers.com
1-269-978-8186
Garrett Todd is the owner of Impress Callers, a custom music and messaging on hold company that helps businesses reduce hang-ups and impress on hold callers. Full productions are completed in 5 business days or less, and are produced in any format needed. The website has hundreds on custom samples available for review. Website: http://www.impresscallers.com
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