12 Tips to Getting Instant FREE Publicity More Profitable Than Any Advertising You Can Buy.
"Entrepreneur's Do It Yourself Marketing Month"
June is 'Entrepreneur's Do It Yourself Marketing Month' andevery small business owner on a tight budget that wants to explode theirbusinesses quickly, easily, and without breaking their bank account should beusing press release marketing in their overall plan to generate profits.
Writing a press release is a great way to gain plenty ofexposure for your business and unlike advertising…..it is free.
Do you know how easy it is to get stories about your companyon TV, on the radio, in newspapers, in magazines and on the internet simply bysubmitting a press release about the new thing going on with your company? Andkeep in mind, these are stories about your company.
These are not ads that you are paying for. People are moretrusting of the stories they read. Printed stories do not evoke in readerssuspicion as advertising does. Now that's exposure you just can't buy.
12 Tips To Getting Instant FREE Publicity More BelievableAnd Profitable Than Any Advertising You Can Buy At Any Price:
-Write and distribute press releases consistently to promoteyour product, service, cause or issue. Be certain they are direct-to-consumersreleases. You can get more tips on how to do this here: www.DanieBaptiste.com
- To demonstrate your expertise, write "how-to" articles andsubmit them to high trafficked directories such as: EzineArticles.com &Ideamarketers.com These same articles can be sent to newspapers, trade publications,magazines and both online and print newsletters.
-Start your own blog and post entries to it at least threetimes a week on your topic. You'd be surprised how many journalists do theirresearch on the internet and interview bloggers.
-Create a profile at social media sites like Facebook,MySpace, Squidoo, Ryze, and LinkedIn. These sites are growing by the day asmillions of people turn tothem instead of to traditional media for their news,entertainment and networking activities.
-Find out the reporters who cover your industry and invitethem to lunch. Let them know that you are someone whom they can call on forbackground, commentary and story ideas. Don't be shy. Reporters appreciate itwhen you call to ask, "How can I help you?"
-Contact the advertising department of every newspaper andmagazine you want coverage in and request a copy of their editorial calendar.This is a free listing of all the special sections and special topics coming upduring the calendar year. This information alone will tip you off to sectionswhere your story idea would be a perfect fit, enabling you to query the editorweeks and even months ahead.
-Send in press releases to radio stations letting them knowabout any fun and unusual promotions your business is putting on.
-Send in a pitch to the media suggesting profile storiesabout individuals (your employees, of course!) with interesting or unusualhobbies or volunteer in outstanding community service projects. The reporterwill call to ask them where they work-and that's more publicity for you.
-Develop relationships with columnists at newspapers andmagazines and continue to feed them fresh ideas because they are hungry for it.Mail them a press release about the trends you are seeing in your industry.
-Ask your trade association to refer reporters to you. Thisis one of the places that reporters call when they are looking for sources.
-You can send in a press release and a complimentary issueto reporters in your industry if you've published a printed newsletter withhelpful tips or off-the-wall stories of your customers, with their permission,of course. This will more than likely get you lots of interviews with themedia.
-If there is a national story being covered and you can givea perspective being the local angle….a simple press release can get a reporterover to your business with pen in hand ready to give you free publicity if youcan appeal to a wide audience. You've just made it so much easier for the mediaas they don't have to spend too much time on researching a topic of greatinterest to their audience.
Source: Free Articles from ArticlesFactory.com
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Yves Marie Danie Baptiste is an expert in writing effectivepress releases that gets results. She shares these secrets with small businessowners, authors, and artists so that they, too, can have a competitiveadvantage over their competition. Click here: www.DanieBaptiste.com for moreinformation on how to write powerful press releases that puts your product,service, or cause in the news.
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