Small Business Marketing - 6 Cheap Ways To Promote Your Business
- Date: 2006-12-08 - Word Count: 553
Share This!
Have you ever wanted to have your own business? Have you ever wished you earn extra profits and not just depend on your husband's salary or even with your own income? If you do, then, having a small business is one of the best endeavors you can have.
However, your small business will never be successful unless you know how to market your products effectively. Among the various tools used in businesses, marketing is one of the most important.
The continued existence of businesses is fully dependent on marketing. Creating the channels of communication to fully promote, advertise, or put on the market various products and services is the main responsibility of marketing.
Giant companies have created marketing department to focus directly on different marketing issues and strategies. However, if you only have a small business, you have to focus more on how to put your product in the market and make it known to the public.
Here are some small business marketing ideas:
1. Go online
Websites are the perfect tool - they last longer and reach a wider audience than traditional print ads. Plus, they are more affordable.
With the proliferation of information technology these days, many businesses are utilizing the potential of the Internet in promoting their products and services.
Some companies specializing in website development offer affordable packages. However, since you are into small business, it is best that you opt for free websites. So if you are looking for an even cheaper alternative, you can create your own company blog for free.
2. Give free samples
Small businesses may not afford to hire advertising agencies to handle their marketing strategies. Hence, getting alternative solutions is best.
By giving free samples, consumers become aware of the kind of quality your products or services have. As they say, what good is an amazing product if no one knows it is amazing?
As a businessperson, it is not wise for your product to be well-kept secret forever. Let people try your product or service-create sample sizes if the expense gets too high-and let the spread the word for you!
3. Create affiliate programs
Has your business reached a plateau? Are you getting the same customers every single month? Well, teaming up with another company is a great way to revamp your business without the usual hassle. It helps you refresh your brand image and expand your reach.
4. Print press releases
Although they are usually published in broadsheets, you may also consider tweaking them for magazine and radio releases as well. With the proper wording and timing, press releases are the perfect way to maintain hype for your business.
5. Write e-zines or newsletters
Providing good reading material about your particular field creates awareness and interest among the public. It also establishes you as a knowledgeable industry leader. If your work has been published, then you are probably someone people should listen to.
Plus, with the combined number customers and subscribers, you company will grow at an even faster rate.
6. Create a good product
Ads can only do so much. Instead of putting money on advertising, concentrate on creating a great product. Nothing sells a good product better than a good product, even if what you have is only a small business.
It really pays to have a diversified, well planned, and well thought of small business marketing plan. A good product will get you nowhere unless other people knows about it.
However, your small business will never be successful unless you know how to market your products effectively. Among the various tools used in businesses, marketing is one of the most important.
The continued existence of businesses is fully dependent on marketing. Creating the channels of communication to fully promote, advertise, or put on the market various products and services is the main responsibility of marketing.
Giant companies have created marketing department to focus directly on different marketing issues and strategies. However, if you only have a small business, you have to focus more on how to put your product in the market and make it known to the public.
Here are some small business marketing ideas:
1. Go online
Websites are the perfect tool - they last longer and reach a wider audience than traditional print ads. Plus, they are more affordable.
With the proliferation of information technology these days, many businesses are utilizing the potential of the Internet in promoting their products and services.
Some companies specializing in website development offer affordable packages. However, since you are into small business, it is best that you opt for free websites. So if you are looking for an even cheaper alternative, you can create your own company blog for free.
2. Give free samples
Small businesses may not afford to hire advertising agencies to handle their marketing strategies. Hence, getting alternative solutions is best.
By giving free samples, consumers become aware of the kind of quality your products or services have. As they say, what good is an amazing product if no one knows it is amazing?
As a businessperson, it is not wise for your product to be well-kept secret forever. Let people try your product or service-create sample sizes if the expense gets too high-and let the spread the word for you!
3. Create affiliate programs
Has your business reached a plateau? Are you getting the same customers every single month? Well, teaming up with another company is a great way to revamp your business without the usual hassle. It helps you refresh your brand image and expand your reach.
4. Print press releases
Although they are usually published in broadsheets, you may also consider tweaking them for magazine and radio releases as well. With the proper wording and timing, press releases are the perfect way to maintain hype for your business.
5. Write e-zines or newsletters
Providing good reading material about your particular field creates awareness and interest among the public. It also establishes you as a knowledgeable industry leader. If your work has been published, then you are probably someone people should listen to.
Plus, with the combined number customers and subscribers, you company will grow at an even faster rate.
6. Create a good product
Ads can only do so much. Instead of putting money on advertising, concentrate on creating a great product. Nothing sells a good product better than a good product, even if what you have is only a small business.
It really pays to have a diversified, well planned, and well thought of small business marketing plan. A good product will get you nowhere unless other people knows about it.
Related Tags: business ideas, brainstorming, marketing strategy
Mario Churchill is a freelance author and has written over 200 articles on various subjects. For more information on a credit card offer or to apply for a credit card checkout his recommended websites.
Your Article Search Directory : Find in ArticlesRecent articles in this category:
- Bestowing Favor To Pay An Affiliate To Promote Your Product
Should you pay an affiliate to promote your product? On one's own initiative, only a number of peopl - The Empire Formula For E-commerce And Internet Affiliate Marketing To Promote Very Hot Solutions
The development with the net along with the mass manufacturing of personal computers from the late 8 - Empire Formula And No Cost World-wide-web Marketing- The Very Best Maketing
Very best items in lifestyle are no cost, as a lot of would say. This specifically holds genuine wit - How To Grow To Be A Cb Super Affiliate In Niche Markets With The Empire Formula
Generating funds as a result of the Empire Formula in internet affiliate marketing is among the many - How To Stop Your Affiliate Links From Getting Hijacked
I was looking at one of my affiliate campaigns the other day and realised it had dropped to 5% conve - Top 3 Quick Things To Try If You're Not Making A Profit Online
If you have made a website with the intension of making a profit and it is not, here is the go-to ch - Affiliate Tips Business Review - Is It The Real Deal?
How an affiliate program worksPersons who add an affiliate program to their website are called affil - Internet Marketing: What Is The Most Important Thing That A New Affiliate Marketer Needs To Know?
There are some basic knowledge that any new internet affiliate marketer needs to know, so as to make - Affiliate Internet Marketing - 5 Tips For Choosing A Profitable Affiliate Program
Affiliate internet marketing is all about promoting someone's products. The first question which com - Effective Affiliate Marketing - 5 Tips For The Affiliate Marketing Newbie
Affiliate marketing is the simplest and quickest way for any internet marketer to make money online.
Most viewed articles in this category:
- How Many Internet Marketing Secrets Can There Possibly Be?
Having the word secret in your headline has actually been proven to work but man I'm sick of seeing - Making Extra Money
When the money heaps up, men and women commonly probe for ways of creating additional currency. This - Are We Abusing Word Of Mouth?
In a piece called Ponzi, Pyramids, MLM, Ads and WOM…(WOM=Word Of Mouth), Seth Godin writes: - Where All Think Alike, No One Thinks Very Much.
Wonderful reminder from Walter Lippmann. That said, here's my question: Why don't we promote c - Which Dance Do You Do?
When someone asks a network marketer, "So, how do you make money?" or "What do you do?" the dancing - How To Use A Single Review To Skyrocket Your Affiliate Internet Marketing Traffic Conversion
If you've been trying to increase your return on investment and make some affiliate sales but can't - Benefits Of Directory Submissions
Achieving good search engine visibility has become a necessity for every website today. Hundreds and - Make Easy Money Fast By Placing Ads
You can make easy money fast by placing ads . Whether you are promoting a new business opportunity - Internet Marketing: The Five Essential Tools You Need
Since the rise of the Internet, people have been taking advantage of this technology, they have been - What Great Supervisors Do Differently
Great supervisors work directly with the people who do the frontline work of the company. They are t