If you are blogging to attract new customers and prospects to your business, it is important that you have a successful blueprint to follow.

With that in mind I created my step by step Blogging Blueprint, which you can find below:

1 While writing a blog, think like a visitor, as this helps immensely. If a blogger dons the visitor's thinking cap, there is more likelihood the words a visitor will use to query search engines will be present in the blog.

2. Add a good layout and catchy adverts to a blog. This helps because the visitor might want to stay longer reading the blog, rather than scooting away to another site.

3. Once the blog is published, it is a good idea to 'visit' the blog assuming to be a visitor. Going over links and various pages can give a feeling of how a visitor will react to the blog.

4. Inspect the site regularly, as this can uncover any broken links. Likewise, it is also a good opportunity to do some site maintenance as well. Jotting down points like what can be added to augment site appeal and what else could be added to the FAQ page can be of immense advantage.

5. Use key words that are more likely to be used by visitors to search for your blogs. If there are individuals who want to read about, lets say, power gardening tools, then missing out key words like power or gardening can be a huge mistake. This is because search engines will give the blog a go-by and opt it out of the listings.

Further, the visitor may even chance upon the blog in the listings, but may choose to avoid the site, because the keywords were not highlighted in the large search engine listing.

6. Posting articles about 700 words in length is considered good if taking into account search engine indexing tactics. You can make the post search engine friendly by inserting relevant keywords and links at the right places.

7. You can incorporate specific key words, which are adored by search engines. Integrate keywords into title, meta and alt tags to entice the search engine spider to give the blog a higher page rank.

8. Listening to feedbacks and visitor complaints can be a blessing for you. Despite a lot of effort, a blog might contain obvious technical glitches or perhaps the content might require further elaboration or alterations.

9. Spamming can sometimes be disguised as intelligent comments, which might include further links or invitations to a spammer's website. Niche blogs might wish to opt out of the custom of inviting comments.

10. If you are into business blogging, picking up good categories like skin care, dry skin care, skin care specials, exclusive skin care products, etc can be particularly rewarding. A good post on niche products can improve keyword density while providing wholesome reading material for visitors.

11. Many bloggers give up after publishing a few blogs. Although there is no right answer to how often you should blog, the secret of profitable blogging is to publish regularly and as frequently as necessary while avoiding both extremes.

12. Use permalinks (permanent links) where servers allow their use. Permalinks allow the use of words as path names, unlike regular links to articles that may contain percentage signs or shorter cryptic pathnames. The secret is to use key words as path names on servers where the use of permalinks is allowed. This makes the site more appealing to those search engines that also look at links for indexing.