Insurance Sales Training: Which of These 3 Ways Do You Want Customers Exiting Your Sales Funnel?
- Date: 2007-07-31 - Word Count: 425
Share This!
There are three ways customers exit your insurance sales process. At the close of the transaction the customer can be: dissatisfied, satisfied, or loyal. If you want your insurance sales training to yield the best long-term results your goal should always be to close the transaction gaining a loyal customer.
How can you close a transaction with a dissatisfied customer? Dissatisfied customers can result from:
the way the customer felt they were treated during the sales process that you've learned as a result of your insurance sales training,
the customer feeling misunderstood,
and/or from the way you handled the transaction itself.
Dissatisfied customers aren't happy with their experience, they tend to complain about everything, it's unlikely they will ever do repeat business with you, they won't ever refer anyone to you no matter how much pressure you try to exert, and they will replace you at their earliest convenience.
Hooray, you have a satisfied customer. Wrong, a satisfied customer is just as happy to do business with anyone else as they are to do business with you. A satisfied customer will do business with the person who is more convenient or has the lowest price. A satisfied customer won't give you qualified referrals and will be reluctant to refer you to anyone.
The gold ring you are after is the loyal customer. Insurance sales training that helps you to obtain loyal customers provides a system for both current and future success. Here's why loyal customers are so critical to your future success. A loyal customer will gladly do repeat business with you, they almost never complain and are quick to sing your praises, they will refer highly qualified prospects to you voluntarily and will have them call you, and they will tell others about you. You have to earn loyal customers, but they are definitely worth the effort.
Bottom line there are 3 ways a customer can exit your sales funnel and only one really benefits you. You want every customer to exit your sales funnel as a loyal customer. You may think that's a really hard thing to do, but it isn't. You should be learning through your insurance sales training that the best way to gain loyal customers is through understanding and giving the customer exactly what they want exactly the way they want it.
Would you like to learn more about your sales skills? Try this Sales Skills Analysis and find out where your opportunities for improvement are.
Do you have $1 to invest in your future? Give Coaching a Try.
How can you close a transaction with a dissatisfied customer? Dissatisfied customers can result from:
the way the customer felt they were treated during the sales process that you've learned as a result of your insurance sales training,
the customer feeling misunderstood,
and/or from the way you handled the transaction itself.
Dissatisfied customers aren't happy with their experience, they tend to complain about everything, it's unlikely they will ever do repeat business with you, they won't ever refer anyone to you no matter how much pressure you try to exert, and they will replace you at their earliest convenience.
Hooray, you have a satisfied customer. Wrong, a satisfied customer is just as happy to do business with anyone else as they are to do business with you. A satisfied customer will do business with the person who is more convenient or has the lowest price. A satisfied customer won't give you qualified referrals and will be reluctant to refer you to anyone.
The gold ring you are after is the loyal customer. Insurance sales training that helps you to obtain loyal customers provides a system for both current and future success. Here's why loyal customers are so critical to your future success. A loyal customer will gladly do repeat business with you, they almost never complain and are quick to sing your praises, they will refer highly qualified prospects to you voluntarily and will have them call you, and they will tell others about you. You have to earn loyal customers, but they are definitely worth the effort.
Bottom line there are 3 ways a customer can exit your sales funnel and only one really benefits you. You want every customer to exit your sales funnel as a loyal customer. You may think that's a really hard thing to do, but it isn't. You should be learning through your insurance sales training that the best way to gain loyal customers is through understanding and giving the customer exactly what they want exactly the way they want it.
Would you like to learn more about your sales skills? Try this Sales Skills Analysis and find out where your opportunities for improvement are.
Do you have $1 to invest in your future? Give Coaching a Try.
Related Tags: sales training program, real estate sales training, insurance sales success, investment sales success, sales and marketing plan, insurance sales train
Your Article Search Directory : Find in Articles
Recent articles in this category:
- How To Retain Your Top Sales People
A management skill that will reap huge benefits is retaining your top sales people. When you realize - Enjoy The Flight And Fulfil Your Dream Of Flying
If you are a person whose hobby is sight seeing then watch some incredible aerial views by consideri - Ideal Gifts For Adventure Loving Persons
In the world of hectic routines and daily stress people seek refreshment to revitalise their body an - Industry Trend or Event to Work Safe at Home
From securing an isolated home office to solo meetings with new clients, here's how to feel secure - Sales Training - Introvert Salespeople Celebrate Speed Reduction Day to Rev Up Sales!
Just as Nixon enacted Auto Speed Reduction Day for energy conservation in 1973, introverts in busin - Something Is Missing From Modern Sales Websites
If you type the keyword "sales" in Google you will find about 100 million web sites around selling p - Gifts That Make Yuletide Memorable Emorable
Are you prying for some fascinating Christmas presents and gift ideas? On this yuletide the easiest - Gifts With Fascinating Features For Christmas
As Christmas is approaching you might be planning to amuse your dear ones in an exceptional manner b - Imaginative Christmas Gifts For Man
You might be wondering where you would find a fabulous and unique Christmas gift for your man. If so - Business, Discover 6 Keys to Successful Prospecting Calls
Are you planning properly before making your prospecting calls? Imagine you make an announc
Most viewed articles in this category:
- Cold Calling - A Surprising Way To Gain Insider Information
If you knocked on all the doors in your neighborhood, you'd learn a lot about the people who live ar - How To Touch More Clients For Referrals
Interested in more referrals? Want to guarantee success in any referral marketing program? Here is a - How to Embrace and Thrive in Today's Buyer's Market
As fun as the last few years were to be in a piping hot real estate market, it's now time to accept - The Power of One
One is a very tiny number. However, it can have a tremendous impact on your revenues. Here are some - Sell Your Customer What They Need
When it comes to selling your products it is important to ask your potential customers probing quest - Profiting With Private Label Rights
There are three basic rights you should know about when it comes to resale rights marketing. T - The Lazy Way to Increase Your Sales Immediately... without spending a penny!
Let’s start at the beginning… First up, how do you define an affiliate program, or affi - Your Sales Self-Image
All sales success is the result of a foundation grounded in right attitudes and positive self-esteem - Sales And Marketing - Let Others Do The Work
There are many different ways in which businesses of today approach potential prospects and customer - The Financial Influencer
In my last article, I talked about the four influencers you have to deal with in a B2B sale. The fou
