Could This Be A Hot New Market For Writers? Yes, If You Can Tell Stories!
Companies eager to make an emotional connection are using stories to help their customers see them in a positive light. For instance, a traditional mission statement, something like "We put customers first," is much more abstract than an anecdote about how a salesperson personally delivered a product when it came in because he knew the customer wanted it for his little girl's birthday party that day.
Sometimes the stories appear on the packaging. Innocent Drinks have stories attached that illustrate their purity and simple approach. Before the Ben and Jerry's brand was sold, it exploited a folksy, hippie image that was reflected in the names of its ice creams, the donations it made to good causes, and the style of its packaging.
Another good example, this one from television advertising, is the series of ads for Apple computers in which the Mac is represented by a hip, casual young man, while the PC is represented by a suit-wearing, bespectacled, befuddled type. Each of the ads tells a little story in which these two are the friendly rivals. (There is some indication, however, that this story may be backfiring because the PC character may come across as more likable).
The article also references Stuart Delves, a Scottish writer who has helped businesses convey technical data in ways that are more informal than the typical jargon-filled tech manuals. Delves says the trick is involving the emotions as well as the intellect. Lists of facts and figures don't have emotional resonance; stories do.
This trend could represent an interesting new market for writers. A good way to establish your credentials in this area is to do some voluntary work for a charitable organization. Use your storytelling skills to help them raise money or get more volunteers, document the results, then approach businesses. Once you have built up a portfolio of work, this could be a very lucrative new source of writing income.
Related Tags: articles, writing, profit, business, making money, author, writer, storytelling
Your writing coach Jurgen Wolff has written more than 100 episodes of television, six non-fiction books, short stories, articles, and plays. He is also an international creativity and writing teacher coach. More tips and techniques are available at his website: http://www.timetowrite.com, where you can also sign up for his free monthly Brainstorm e-bulletin. Also see his blog at http://www.timetowrite.blogs.com
Your Article Search Directory : Find in ArticlesRecent articles in this category:
- Based on Some Powerful Methods of Sales Lead Generation
Are you searching for new and innovative ways of sales lead generation? Are you lacking in sources - How to Write an Essay
Following are two examples of how to write an essay. Here are a couple of preliminary tips: Work - Matchmakers Of Search: Headhunters
Resume writing services will create the document needed to appeal to your ideal employer. But there' - How To Start Writing Your Resume: Ask The Right Questions
If you hire a professional resume writer to help you - and I'm not suggesting that you should. That - Art of Writing English - Importance of Writing Skill
Most that is good in life comes from men's ability to make their fellows share their thoughts and f - A Review of the Instant Article Wizard
Let's get right to the point with the Instant Article Wizard. This isn't going to be your everyday - Yanik Silver's Instant Internet Profits
Many people are looking for advise on how to get their online businesses to make them the kind of mo - All About Freelance Technical Writing Jobs
If you have specialized knowledge other than how to be a great writer, then technical writing may b - Baby Shower Favors For Boys Or Girls And Even Twins Made Easy
Gone are the days when baby showers were designed on generic, age old clichés and ideas. Today, most - Write Articles - Five Popular Topics the Audience Loves to Read
Authors and Webmasters are always on the look out for topics to write articles.If you are knowledge
Most viewed articles in this category:
- Don't Put Off Writing that Book!
If writing that book you've always had in mind tops your list of resolutions or regrets, hiring a wr - Writing on the Hoof
Finding inspiration when you are writing is often a haphazard affair. When you are physically ready - How To Write A Better Press Release
A press release is the most effective way to generate free publicity for your business or organizati - How to Write Great Dialogue in Your Book
Dialogue isn't so much read as it is heard by the reader. The eyes see the words on the page, the b - Focus On Nigeria
Focus on Nigeria Nigеria is a natural gas and oil rich country that is bordеrеd b - Women SUV Driver from www.thefrap.com
Why do so many women drive around in the oversized SUV's, the Tahoe, Excursion, Escalade - How To Write Good Articles
As a writer you may be ready to cash in on the need for web content. There is a lot of money that c - Popular Articles
Articles are those that are available in plenty these days in the internet. The articles are written - Writers Resources
Writers use certain inherent talents to come up with their pieces of writing. However, they do need - NEWS FLASH: Technical Communicator Saves World
I had a boss several years ago who was amused by my earnest and relentless preaching about the impor
