Entrepreneurs - Increase Your Sales With Just A Little Extra Effort
Order Now: You could offer your regular clients a coupon that provides them with a discount of a product if they order by "some date very soon". You could also use this in an advert by giving a code to quote when ordering or ask them to cut out and use the coupon. The magic words here are: "Instead of our usual price of $99, order by near date and get an instant rebate of $20, paying only $79!" What you have to ensure is that this is a genuine rebate - no one likes to feel scammed.
Mail In Rebate: Similar to the order now option is a mail in rebate. Whilst this can be more labor intensive, it does improve your cash flow and provide you with names and mailing addresses that you can use in the future.
Samples: If appropriate to your product, you can give out free samples to introduce it to and thus tempt other potential customers. You can do this a number of ways:
* Sample tasting for food or drink items.
* Sample chapters for books, MP3 or audio products.
* Free short period phone consulting for services.
* Free initial consulting for services such as legal, financial and medical.
Added Products: Increase the perceived value of what you are selling by bundling other complimentary products with your original product. This can include such items as: * How To books
* Consumables such as paper, ink, CD's etc
* Extra consultancy or services on a complimentary subject - e.g. Personal tax return with business tax return or tooth clean with fillings.
Affiliate or Referral Selling: If your product is appropriate and it is legal to do so, then offer others commissions for selling your products on your behalf. This can be done a number of ways:
* Tempt others to sell for you by offering them a commission for every product they sell. You can deal with the delivery and fulfillment whilst they undertake advertising and managing the customer. This is very popular in the internet environment.
* Offer commissions to people who refer customers to you. This can be money or products.
* Sell your items via the party plan method - providing gifts or commission to the party host.
* Offer your existing customers 2 items for a lower price, they can then give one to friend or family member - thus increasing your customer base.
I hope that the above has given you some ideas. Yes you will receive less for the extra products sold, but you will be increasing your customer base and your turnover. Good Luck
Related Tags: entrepreneur, marketing, strategy, customers, business idea, business strategy, selling strategy
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Lee Lister, writes as The Biz Guru, for a number of web sites including http://www.clikks.com With over 20 year's management and business consultancy experience she now owns one of the internet's leading Resume, CV and Interview Services web sites http://www.jobsuccess.co.uk Subscribe to our JobSuccess ezine if you want to receive regular tips.
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