For you to be able to stand out you must have a brochure that is exceptionally different from everybody else. It used to be that a tri-fold brochure makes one's business more impressive and a stand-out. Not anymore. Nowadays, everybody has one in their racks. If you want your target clients to notice you, you better be different. And your clients should be able to know that YOU are different.

One of the things to remember when producing your very own brochure is to make it attractive, as well as dynamic. Your brochure's format should allow for future changes and reprinting from your favorite brochure printing company. Your format should include the some basic pieces:

1. A flexible pocket folder and a marketing template that has your logo and contact data. Your marketing template particularly, should be easy enough for later updates, as well as make room for tailoring to specific clients.

2. What makes your company different. If you are a brochure printing company, how are you different from the entire tom, dick and harry's in the full color printing industry? Give them the benefits of doing business with your printing company. It is always the benefits - what you can give me in return for my trust. Moreover, think also of the benefits that are uniquely yours.

3. Your products; your business. So now you can tell them what you are offering: what products do you have? What services do you give? But always zero in on how your business can benefit your target clients.

4. Describe what you do. Studies show that human beings are more visual. So make your brochure more visually appealing. More pictures, less words. Provide checklists and flowcharts of how you will deliver. Show your prospective clients how you do your thing. This is a way for them to see how you go about making your promises stick. Not only will they know the processes involved in the service that you are going to provide them, but also help your target clients understand the extent of your price. Quality product equals quality rates. Not everything cheap is quality. Sometimes you have to pay more to get more. But it will be easier for prospective clients to understand this philosophy when they see where their money is going.

5. My word is gold. Testimonials are a sure-fire way of making others believe in your product and services. When I want to know if a product is effective or not, I usually ask other people who have tested the product or service being offered. The fastest way of getting good feedback is still by word of mouth. So if you have a page that has quotes and testimonies from previous clients about your products and services, it will go a long way in convincing your prospective clients to get you.



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