Top 10 Ways To Attract Publicity For Your Business
The first thing most journalists do when they are looking for experts to interview is search the internet. The bigger the footprints you leave on the web, the more chance there is for a journalist to track you down. If your business does not have a website you are making it harder for the media (and your clients) to find you.
2. Write a book -
The second thing most journalists do is to find out who's written a book on whatever subject they're covering. Writing a book automatically makes you an expert in your field.
3. Write letters to the editor -
Comment on a current issue and your letter may be printed on the letters page, instantly raising your profile considerably.
4. Approach the journalists directly -
Journalism is a notoriously undervalued profession and not one where there's a lot of feedback. Contact anyone who's written a piece you admire and let them know. Establish a relationship.
5. Invite journalists along to your public speaking gigs -
Then they get to see you in action.
6. Offer your services freely -
Media professionals get offered a lot of free stuff, so they can be blasé about it. Still, a person who's successfully used your services is much more likely to become an advocate for it. So offer your services or products freely to journalists and you may be paid in publicity. Remember that there are no guarantees and this is not a bribe.
7. Offer case studies -
Do you have a client for whom your product or service has made a noticeable difference in their life? Are they happy to speak publicly about your business? If so, their local paper may be interested in featuring you both.
8. Offer a prize for a competition -
Many publications are happy to mention your business if you donate a competition prize - and then again when they're announcing who's won. The value of this sort of free publicity will far outweigh what it costs you to donate a prize.
9. Be topical… -
Link what you do to something that's happening currently or is coming up soon.
10. …And timely -
Most monthly publications plan issues 3-6 months in advance, so for example if you want to be featured in the January issue you will need to submit information by the preceding September. Topical TV and radio shows have a much shorter lead-in time so ask if you're not sure.
Related Tags: business, tv, coach, radio, publicity, pr, media, press, relations, journalists, attract, interviews, newspapers
BACKGROUND -
Joanne Mallon is a journalist, media coach and author of "The Beginner's Guide to TV Interviews". To receive your free media marketing newsletter, visit http://www.MediaLifeCoach.com, email Joanne@medialifecoach.com or call 0870 741 4278.
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