Bulgarian Business Culture - Tips for Business Travellers
Punctuality is expected, but not always observed in Bulgaria, where there is a fairly relaxed attitude to life. Business attire is smart, consisting of suits for men and smart fashionable clothes for women. It is customary to shake hands on meeting, but also for business contacts to kiss each other on both cheeks. Business cards are exchanged at the outset of the meeting. Initial forms of address are by title and surnames, but first names are used once a working relationship has been established.
Many Bulgarian businessmen can speak English. If this is not the case, interpreters are readily available from tourist agencies and foreign trade associations.
Meetings in Bulgaria are often lengthy, and decisions may be delayed until later, after a range of people have been consulted. Bulgarians are direct in their communications, to the point of sometimes appearing insensitive. On occasion, they avoid saying exactly what they mean, preferring to convey this via their body language and facial expressions. Discussions are frequently lightened by the use of humour.
It is very important to note that nodding means 'no' in Bulgaria, while shaking your head means 'yes'. The principle of reciprocity is important here, so favours should generally be returned at a later stage.
It is common practice for business contacts to have lunch or dinner together following their meeting, and the visitor may be expected to offer hospitality. Heavy drinking is often expected among men, and smoking is common here, even during a meal. When dining with your Bulgarian hosts, leave a little food on your plate to signify that you have had sufficient.
Gifts are not generally expected in business, but a small present such as a pen or wine would be an appropriate choice of gift for your host.
Related Tags: bulgaria, travel tips, business travel, business traveller, business traveler, executive travel
Rod Morris is the founder of Business Mobile - http://www.businessmobile.com - a leading business travel and technology website.
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