YouTube, the next Google


by Shamit Patel - Date: 2006-12-23 - Word Count: 318 Share This!

Throughout the century, we have seen a lot of convergence in the market, and the marketers who markets a product to the market. The consumers in the market have become more technology savvy, and that is leading the marketers to use more sophisticated tools in marketing their products and at the same time, be more efficient at doing it.

One of the reasons why Google is as successful as it is today is because it provided this sophisticated tool to the marketers. And at the same time, Google provided a better way to surf the internet to people… for free. In the traditional, pre Google era marketing world, marketers were reaching out to people to promote their products and services. Google connected the bridge between the people and the marketers… and reversed the flow so that people reached out to the marketers. Hence, more targeted, and efficient marketing.

Today, there is a new phenomenon in the internet world. YouTube is taking over. In-fact, YouTube is rated to be number 1 "thing to do on the internet". Google vs. YouTube is just like Newspaper vs. Television. Newspaper was great when it was new, but right after TV was affordable and in every house, it slowly began to die down. Just like that, Google is all text based media flow, closely comparable to newspapers. Being free is what made it popular. YouTube is and extension of internet. Surfing the net in a completely new way. Marketers are more incline to put their video adds on YouTube for free then paying Google for a text based ads. Google saw that coming and they are smart enough to buy out YouTube before it got them by the balls.

I am more then convinced that YouTube is the Net 2.0 and it is taking over faster then one can imagine. A great entertainment for its users, free marketing tools for marketers. Finally, a WIN WIN situation.


Related Tags: google, free, video, youtube, media, free marketing, new marketing

Shamit Patel Marketing Locus, Inc. http://www.marketinglocus.com http://www.marketinglocus.com/home/blog.php?id=11

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