Fonts are essential elements in any catalog print project. Along with the graphics, images, and colors, the typeface you choose for your catalogs are there not just to make your promotional materials look pretty and attractive to the eyes. They are used in your catalogs for a very important task- to convey the message you want your target clients to know about your business.

Any graphic designer would tell you that in addition to providing trendy fonts to capture one's imagination, the typeface used when you get ready to print catalogs should have three distinct characteristics: (1) it shows correctly the message of your company; (2) it is legible; and (3) it is readable.

These three requirements are needed in order to have not only attractive fonts for your content, but more importantly, to print more effective catalogs that is able to fulfill the task of presenting clearly your business to the public.

Among the three, legibility and readability contribute immensely to the fulfillment of the first characteristic. Without these two features, your message would be lost in the work of art you have produced from your fonts. Furthermore, while it is true that different typefaces have different levels of legibility, it is a must that all of your fonts have to be readable.

So how do you distinguish one from the other?

We say fonts are legible when you can make a distinction between one character from the other in your catalog printing project. You can easily tell them apart. However, any graphic designer would tell you that there are fonts that are just difficult to fix in terms of legibility. In some cases, certain shapes can make a typeface less legible especially when you try to make them tighter and firmer in your catalog printing design. They could further attest that with legibility, you cannot control it. Legibility is formed into the font when it was designed. Making a font more legible would be difficult, if not a tad impossible.

On the other hand, readability is making it easy for readers to understand the fonts in your catalog printing design and translate them into words, sentences, and paragraphs. You don't just consider the character itself, but its relationship with the other letters so you could interpret the message. And it's a common mistake by graphic designers to typeset a totally readable font into something that is very hard to read. So it is advisable that the catalog printing provider should work hand in hand with the graphic designer to come up with an effective output for your marketing needs.

At the end of the day, graphic designers for catalog printing should be able to create not only awesome fonts, but most importantly, characters that are both legible and readable. Without these two, your catalogs won't be able to provide the purpose it was made for- to communicate your message concisely and correctly.

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