Invest in Your Executives!
Such investment might be difficult for the accountants to justify, but top results are clearly worth it: an officer of your company who can communicate competently, confidently on the International stage is worth their weight in contracts.
So invest in quality training! One-to-one is far and away the best option, as the teacher and student can work closely, following a course designed for that individual. A native speaker is also key to good pronunciation and a clear understanding of the subtleties of the language. The trouble is, such training isn't cheap!
The rewards, however, are difficult to quantify (hence the accountant's problem!), though with quality training the results should be self-evident, so not too many companies are prepared to invest in their staff.
But, invest in your key staff - afford an intensive course to bring out the talent that is already there. Find a good teacher either at home or abroad, and allow your employee to escape from desk, e-mails and meetings for a designated period of time to talk without distraction to a good teacher about whatever they want to talk about - in English. The returning exec should have had an excellent time, and be able to enthuse about his course IN ENGLISH!
Related Tags: learn, language, english, foreign, tefl
Andrew is a qualified TEFL (Teaching English as a Foreign Language) teacher, with 15 years experience of the global Automotive Industry as a Sales manager with an International component and systems supplier.
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