The Keys of Effective Directory Submission


by Ryan Joseph - Date: 2007-03-06 - Word Count: 482 Share This!

Every web directory has its own set of criteria that they follow when approving websites. While there is no strict standardization, almost all directories allow you to submit the title of your website (also known as 'Anchor Text'), a description of your site (the length of which varies depending on the particular directory), and of course the website url or the the web address which will which will be hyperlinked on their site (this is what people actually click on to reach your site).

Some directories these days are also allowing you to input a meta description and a keywords field. I like this idea because it adds more relevent content to the page in which your link resides and this may help boost your search engine rankings in the long run.

Since most user contributed web directories (and all of the good ones actually) are human edited, meaning a real person actually reviews your website before acceptance, you have to convince the directory editor or webmaster to include your preferred site title and description, so you therefore need to be certain of not over-stuffing these fields with keywords, as this is often considered to be spamming. And make certain that your website's title is not too promotional, instead try to make appear as an unbiased, third party review of the site. Do not overhype it if you can at all help it.

Remember that it is more important to get listed than to hype your site since frankly you are aiming more for backlinks than a lot of traffic. If you were a directory owner, you would likewise probably approve the websites which were information resources than those that did not have a lot of content and were hyped to the moon in the description and/or title.

When selecting your keywords to use in the title, description and keyword field, note that using broad keywords is usually not a particularly wise idea from an SEO (Search Engine Optimization) standpoint. The keywords that are the most commonly searched will be used by many thousands of sites, if not millions. Therefore it is vital that you select keywords which are not oversaturated. In particular try to find some good niche keyword terms. Optimize using these types of keywords and you will see more traffic and more orders. I have also found that a smaller amount of target visitors yields much better results than a larger number of general visitors. This is why expired traffic and exit/popunder traffic is usually not effective.

So use common sense, do not use the same keywords everyone else is using, if possible. It also helps if you find a Directory which focuses on quality over quantity, such as http://www.ruamnesty.org, the RA Directory because the search engines may judge your backlinks by how many are on the same page. The fewer the better, as this generally appears more natural to the search engine spiders.


Related Tags: seo, keywords, traffic, web, webmaster, search engine, reviews, directory submission

Ryan Joseph runs a Directory at http://www.sacconference.com Submit your quality Website

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