Even though web development services have varied dimensions, the tips and tricks of the trade have always been a unique set, set aside by web development experts down the years. Whether you hire on-site employees or hire offshore staff, the set of tips for custom web development remains the same. Hereon, we discuss some such points that will help you in constructing fast yet efficient and productive web development solutions.

• Know HTML better - You may know HTML better than several other web development experts, but strive to know better. Learning and understanding the code will be of great help in troubleshooting as well as appending your code or design in the near future.

• Do Regular Updates - Regularly updating your web site, no matter how small or insignificant that change may be, is a great feature implemented by web development experts. This does not only make your site popular among the visitors but also among the search engine crawlers, an advantage most web development services target to achieve!

• Take Your Time, Yet Be Efficient Enough - Don't sprint your web site into the launch. Meticulous checking and testing is necessary for a site code to work, whether it is a MySQL development project or PHP development project. Always remember that an ill functioning site will always damage reputation, both of the site owner as well as of the web development experts who had worked on it. Clawing your way through the site code's validation processes, update methods, etc. yields much better results than just hurrying and putting your site over the net with innumerable existent errors.

• Make a Lasting Impression - With the huge array of sites of the similar category available to the user in a jiffy via the search engine result pages (SERPs), none of the visitors will go through your whole web site at the first go. If at the first glance (usually lasting about 10 seconds) a visitor does not like your site, he/ she will leave for better options. Using enhanced code, graphics and prominent calls to action, you can retain the visitor and thus automatically increase your conversion rate as well.

• Add 'Links' Page - Adding the links page on your web site allows you to enhance your Search Engine Optimization tasks, as for link exchange services and making your web site more user-friendly.

Custom web development experts and other web service providers try and follow these tips to enhance their search engine favourability and optimization status to score over their rivals. It might not be a complete assurance for better productivity and return (as web site optimization depends on several other factors as well), but it will surely help your site to achieve better results than the existing optimization and revenue scenario it is currently experiencing.