A great majority of the content on the Internet today is composed of articles, so naturally article marketing is a valuable technique to grow your web site into a money making machine. We all know the basics write as many articles as possible and submit them to article directories, but some do not know that there is a lot more to it than that.

In order for your article marketing campaign to be successful you must have a plan. Remember that the more articles you submit the more links you have pointing to your site and the more chances you have of a reader following through to your link in the signature block.

The quality of the article in which you submit will determine how successful your article marketing campaign will be. If your article is full of bad grammar then the reader will probably not be impressed enough to follow through to your website in the signature block. Sure, you will still get some links pointing to your site but the links provided by articles are not the only thing that makes article marketing so useful. If you are not satisfied with the quality of your own articles you should find a good ghostwriter.

If you decide to outsource your articles be sure that the person provides a lot of samples. You will be paying for a service so you want to be sure that you get exactly what you pay for. If you are not happy with his or her writing style find someone else. There are hundreds if not thousands of ghostwriters who would be happy to work with you. A good place to find ghostwriters is discussion forums. It is always good to find one that has writing experience in whatever subject your web site is about. The perfect ghostwriter would be one that is knowledgeable about the topic of your website as well as Internet marketing. This is because Internet marketers know what search engines look for as well as what article directories will accept.

The number of articles you write depends on the amount of time you have to create them or the budget you have to outsource them. If you can write at least one article every other day you will see a rise in your web sites traffic. Give it time; you will not see significant gains in the first few weeks. A solid article marketing campaign can take months before it creates an increase in viewers to your site. If you can write and submit an article a day everyday you will see this increase come along much faster.

Before you submit your article to any article directories be sure that you have read their author guidelines thoroughly. Each article directory has a different set of author guidelines. Most will not accept affiliate links or direct advertisements in the article body. Some will accept links to your site in the body but some will not. Some will allow hard-line breaks while others strictly prohibit it. There are dozens of things that article directories will not accept and it is very important for you to know what they are.

One thing that you do not want to do is to submit PLR articles to article directories. These articles are not unique and most directories frown upon them. Submitting these articles will not only get your article denied it would provide you will a bad reputation. If you post un-modified PLR articles to your web site you will hurt it as well. SE's frown upon duplicate content and these articles are just that. If you do not have exclusive rights to the article in which you want to use in your article marketing campaign, then do not use it anywhere it will only hurt you.

To sum it all up, write quality keyword optimized articles in which you own exclusive rights to and submit to high quality article directories. Write as many articles as possible and if you are not able to pull it off have a quality ghostwriter do it for you. Read the author guidelines of each article directory that you want to submit to and keep doing it over and over again. It may seem to be repetitive and you may not see significant gains at first but if you are consistent article marketing will prove to be the best way to promote your web site and gain a lot of unique, targeted visitors.