Jessica Simpson, Madonna and Paris Hilton.

Love them or hate them, these ladies are major power-brokers of a gem that is more scarce and precious today than diamonds: Attention.

There are powerful self-promotion lessons to be learned from these ladies. Here are 5 Power Publicity tips that you can apply to get your business and ideas, the attention and name recognition that you deserve.

1. Get your personality into the mix

Drop the grey, corporate speak already, let your own unique personality shine. Share more about your story. What personal challenges did you overcome to get where you are today? Are you a natural at what you do? When did you realize that you were going to make this your chosen career?

2. Share your personal struggles and triumphs

Jessica Simpson's recent divorce, further increased her popularity. Why? Because people can relate to others who are facing problems that they are struggling with ourselves. So inspire your target audience to continue working to overcome their challenges, by sharing your own personal battles and triumphs.

3. Develop your own fans, who can share your story for you.

Their average fan, can give you the latest news on Paris, Madonna and Jessica in fifty words or less. Are you leveraging your satisfied customers or clients to tell your story?

Always follow-up with your customers to make sure that they are pleased with their purchase. When you receive glowing praise from a customer, do more than just say thank-you. Get them to send in a letter, preferably along with a picture of them using your product, that you can use as a testimonial.

4. Be fresh and creative when developing your marketing message

Madonna has successfully reinvented herself decade after decade by pushing the boundaries. Likewise, you can step outside your industry soap box. Support local charities with more than just a check, start up your own awards service, start a podcast. Remember, no one ever talks about the plain vanilla.

5. Escape the -perfection trap- Could Paris Hilton win any talent contents? But she does not let a lack of serious talent stop her from putting her work out there. Your ideas and projects may never be perfect, but share them anyway. Let your audience tell you how to make them better.

As your target audience continues to be bombarded with more and more advertising noise every day, finding a way to get noticed in your marketplace is becoming harder and harder.

A greater use of free publicity strategies is a low budget method to reach your audience as they become more time strapped, ad weary and cynical.

So how can a real estate agent, a chiropractor or ambitious entrepreneur tap into the publicity goldmine, if they lack an heiress' fortune to hire a publicist on a $10K monthly retainer?

Fortunately with the rise of web2.0 and user generated content, web 2.0 publicity is turning many professionals, and entrepreneurs into local celebrities in their back yard.

The key is the ability to win the web2.0 publicity game. The lowest hanging goalpost in the web2.0 free publicity game is My Space.

The best part is that MySpace is free to join and you can establish your online presence in a matter of five minutes or less, with a host of free tools that MySpace places at your fingertips. See you on myspace.com