Real Estate Internet Marketing - How to Overcome Skepticism


by Brandon Cornett - Date: 2006-12-24 - Word Count: 273 Share This!

Advanced summary: For real estate agents, this articles offers advice on improving your real estate Internet marketing program by reassuring your visitors and inspiring trust.

We are all skeptical online. It's only natural, given the "faceless" nature of the Web. The Internet can be an anonymous and scary place, used for deceitful purposes by everyone from scam artists to pedophiles.

Of course, these nefarious characters represent a small minority (or so I would like to believe). But their very existence poses a challenge you must address in your real estate Internet marketing program.

I encounter a lot of anonymous websites that use a lot of pronouns like "we" and "us" ... websites that make it nearly impossible to find a person's name. Surely you've encountered websites like this before. And what's your first reaction when encountering a mystery website? Distrust? Uncertainty? Fear?

Yeah, me too.

Assess Your Own Website
Take a look at your own website right now. Go ahead ... I'll wait. Now tell me what you've done to make the visitor comfortable in who you are? How have you demonstrated integrity? How have you encouraged trust and confidence?

Better yet, why not ask a few friends to visit your website and navigate around like a potential client would. Have them jot down on paper anything that makes them uncomfortable, uncertain, or just confused. Correct these things immediately, and keep them in mind through all of your Internet marketing endeavors.

Internet marketing is marketing with an extra dose of uncertainty. It's your job to remove that uncertainty every chance you get. Create the kind of website that inspires trust and confidence, and your visitors will be much more likely to respond.


Related Tags: internet marketing, web marketing, real estate marketing

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Brandon Cornett is a postcard industry veteran and the author of Real Estate Postcard Marketing. Through this e-book, Brandon will show you what the most successful postcard marketers have in common, and how to apply these traits to your own postcard program in order to climb The Pyramid. Download your copy of the book at http://www.realestatepostcardbook.com

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