Web-site design is not only about making something elegant. There needs to have thought underpinning all design related choiceand 1 extremely serious decision is what palettes your site should be. decision of colours can be the difference between the achievement and breakdown of a site.

Knowing that sometimes colours could provoke emotional reactions is key to choosing the correct colours for a website. knowing which colours have a calming effect & which cause feelings of excitement can make choosing a colour scheme simple.

Colours can also be used to create contrast & attention to a design. this can guide users to certain parts of a webpage.

There's a guide below to how some colours affect emotions and perceptions.

Red is associated with strength, fire, blood & lust. if used sparingly on a pale background colour, it can draw attention & highlight.

Blue is the most used colour & it can represent confidence, loyalty & royalty. the darker end often means strength whereas the lighter end can be used to represent dream and fantasy.

Green can represent feelings of durability, safety & harmony. it is also a credible colour to use to highlight calm & relaxation.

Yellow can be a great colour to bring attention to specific parts of a web page. It can be linked to joy, happiness & summer.

Black is a very popular colour for backgrounds as it compliments other colours. it is associated with feeling of sexiness, style, elegance and power.

White is very popular in design web sites love interior design & graphic design. it could create a feeling of space and balance. it is associated with peace, simplicity, purity & light.

Evoking feelings of style, modernism, fashion & elegance, grey is regularly used on sites that cover fashion, design & tech.

Purple is a blend of blue and red. it has the highlights of red, but has more vibrant properties than blue. It conjures up thoughts of royalty, religion & luxury. However, it isn't a common colour in designing for the internet.

Brown, particularly the lighter shades can have a calming effect. Beige is also a favoured colour in designing for the world wide web because it provides an earthy & relaxed feel. it can also mean tradition, poverty & mother earth.

Grey can be linked to sophistication, innovation & the future. The lighter side is similar to white in that it's a fabulous colour to use on a website's background to produce a sense of space & modernism.

Knowing about what colours symbolise & their subconscious power can be a good benefit when creating websites. by knowing the target audience, web designers can thoughtfully choose colours that are associated with the end user thus making the site look appealing & attractive. E-commerce scenes can be improved by directing the user to the buy now button by drawing attention and creating contrast.