Co-Registration List Building - Truths and Lies
- Date: 2007-03-06 - Word Count: 482
Share This!
When speaking of sales leads and lead generation, the term co-reg is rather loosely used - sometimes honestly by the uninformed - but often by those who intend a subtle misdirection for the sake of making a sale. With that in mind, the entire concept bears some definition.
Co-reg is merely a contraction of the term co-registration, a popular and effective means of generating sales leads or opt-in subscribers through leverage of the lead generation process.
When used correctly, co-registration can incrementally increase the results of any sales leads generation campaign, even for home business operations and the smallest of sales firms. In other words, sales lead generation will be much more effective when two or more companies pool resources, effecting a deeper level of market penetration than any single company could achieve on its own.
In the email marketing field, co-registration is commonly used to gather new subscribers - and thus new sales leads - for topical newsletters, ezines, and special informational courses. For this purpose, a typical lead generation device will be a high traffic webpage that features submission options for several individual publications, along with a description of each
publication and the information it will provide to the reader.
This methodology is commonly offered as a service by lead generation specialist companies, who in turn collect a small fee for each confirmed sales lead/subscriber that is delivered.
However, a growing trend is being seen where privately owned small companies pool and direct their respective web traffic resources toward a single co-registration webpage that serves them exclusively. This tactic can result in a significant reduction in cost per sales lead - the primary expenditures being web hosting fees, and initial purchase of a software script to drive the lead generation webpage.
On the other hand, another growing trend is being seen in the use of "co-reg" or "co-registration" as descriptive terms in connection with the marketing of bulk sales leads lists. In many cases, that type of sales lead is mass generated through generic lead generation devices, and is un-targeted to any specific topic, offer, or product.
In using that type of sales leads, email marketers in particular may find themselves suddenly embroiled in legal issues relating to spam and unsolicited commercial email laws.
Marketing of bulk sales leads may or may not be regarded as ethical, depending on one's own perspective. Purchase of bulk sales leads may or may not be cost effective, largely depending on one's own purpose and business need.
But regardless of source or ultimate use, any list of co-registration sales leads will be much more responsive and sales effective when those leads can be confirmed to have responded to a specific type of advertisement, product,topic, or descriptor - in the best of all cases, your own.
Internet marketing expert Dan B. Cauthron has long been recognized for his No Nonsense approach to doing business on the net. Dan freely offers useful insight and online business wisdom at his main website: http://DanBCauthron.com
Co-reg is merely a contraction of the term co-registration, a popular and effective means of generating sales leads or opt-in subscribers through leverage of the lead generation process.
When used correctly, co-registration can incrementally increase the results of any sales leads generation campaign, even for home business operations and the smallest of sales firms. In other words, sales lead generation will be much more effective when two or more companies pool resources, effecting a deeper level of market penetration than any single company could achieve on its own.
In the email marketing field, co-registration is commonly used to gather new subscribers - and thus new sales leads - for topical newsletters, ezines, and special informational courses. For this purpose, a typical lead generation device will be a high traffic webpage that features submission options for several individual publications, along with a description of each
publication and the information it will provide to the reader.
This methodology is commonly offered as a service by lead generation specialist companies, who in turn collect a small fee for each confirmed sales lead/subscriber that is delivered.
However, a growing trend is being seen where privately owned small companies pool and direct their respective web traffic resources toward a single co-registration webpage that serves them exclusively. This tactic can result in a significant reduction in cost per sales lead - the primary expenditures being web hosting fees, and initial purchase of a software script to drive the lead generation webpage.
On the other hand, another growing trend is being seen in the use of "co-reg" or "co-registration" as descriptive terms in connection with the marketing of bulk sales leads lists. In many cases, that type of sales lead is mass generated through generic lead generation devices, and is un-targeted to any specific topic, offer, or product.
In using that type of sales leads, email marketers in particular may find themselves suddenly embroiled in legal issues relating to spam and unsolicited commercial email laws.
Marketing of bulk sales leads may or may not be regarded as ethical, depending on one's own perspective. Purchase of bulk sales leads may or may not be cost effective, largely depending on one's own purpose and business need.
But regardless of source or ultimate use, any list of co-registration sales leads will be much more responsive and sales effective when those leads can be confirmed to have responded to a specific type of advertisement, product,topic, or descriptor - in the best of all cases, your own.
Internet marketing expert Dan B. Cauthron has long been recognized for his No Nonsense approach to doing business on the net. Dan freely offers useful insight and online business wisdom at his main website: http://DanBCauthron.com
Related Tags: email marketing, list building, lead generation, leads, sales leads, opt in, co-reg, co-registration
Your Article Search Directory : Find in Articles
Recent articles in this category:
- Marketing And Customer Relationship Management
Send your notice of rent in time, for free. His Craigslist ad rental unit will be available on the s - Google Fundamentals - Simple Ideas You Need To Know
Google has made easy the lives of many of us by making it possible to search on the internet. But, t - Rss Feed Marketing Strategy
There never seems to be an end to new marketing buzz words on the internet. You most likely have hea - Common Mistakes You Should Avoid While Twitter Marketing
A Twitter marketer makes his first mistake by bragging about his products and services. But let's fa - A Tactical Approach To Social Network Marketing
For many social network marketing involves joining any of the available online communities, making c - How To Turn Your Website Visitors Into Customers
Some websites only get a dose of the cost from the money they spent on building up the website. Visi - Content Rich Marketing Strategies For Attorneys
More then just a smartly designed website is essential in today's competitive online market. To succ - Should You Include Video Seo In Your Seo Techniques?
Orange County SEO experts always look forward to include newer SEO techniques in their process. This - Internet Network Marketing - Don't Give Up, You May Be Just 3 Feet From Gold!
One of the most common causes of failure in Network Marketing business is people quitting when they - As Recession Persists Small Businesses Record Success Making Money Online
As the third quarter of the year comes to an end by September, statistics from the 'New York Stock E
Most viewed articles in this category:
- Affiliate Marketing: Feel The Fear And Do It Anyway
It sounds funny to be talking about fear and affiliate marketing in the same sentence. You normall - John Reese Review: What makes Traffic Secrets, Auction Secrets, and the Reese Report a Success
John Reese is one of the most experienced people working on the net today, and has been getting atte - Internet Marketing - Selling To Tony
As usual, I was scanning a forum the other day, and the inevitable question arose: What is the best - MySpace Marketing: How To Distinguish Yourself From The Crowd
When I checked my MySpace Inbox yesterday, one of my "friends" had sent me a message asking "What do - How To Avoid Internet Marketing Misery
Every day you can read stories about people who have made a fortune online. Being an Internet entrep - All About Affiliate Marketing
Affiliate Marketing is a broad topic that primarily deals with you (the affiliate) selling - Make Money with Niche Health Content
The health industry is much bigger than the internet marketing industry. Billions are spent each an - Why Make Money Online
There are so many opportunities on how to make money online. You can start your own business, sell p - Establishing Your Identity on the Internet
If your business plan involves establishing a personal identity on the Internet, this requires some - Internet Marketing Consultants And How They Help You Market Your Business Online
An Internet marketing firm can offer the push that any business web site needs to be recognized by t