Acquiring Quality Opt-In Addresses Is Key To Email Marketing Success


by Gary Gross - Date: 2007-01-26 - Word Count: 482 Share This!

We all know what list building is about. List building is THE KEY to success with any online business. List building is a big subject. I've been all over the net trying to find the best (and least expensive) information on it. Opt-in list building is one of the most important steps you can take in growing your business. List building is one of the critical tools you need online just to get by.

The first step in successful list building is to begin with the end in mind. What are your end objectives ? Do you want just a large list, so you can boast how many members you have ? Or do you want a smaller, more productive list ? Do you want a general list, or a list that is tightly targeted ? These are all things that you need to keep in mind when you start out on your list building journey. But, whichever way you decide to go, you will need to aquire QUALITY opt-in addresses.

Here are some secrets to quickly building your own opt-in list.

1) Use a Refer-A-Friend script as a viral list building tool.

These kind of scripts can help to build your list virally. You may offer a Free Report or E-Book that will only unlock after your subscriber has referred 2 - 3 friends to your list. This can lead to quality opt-ins, since if the person is not interested in what you have to offer, they simply will not sign up.

2) JV Giveaways

Everyone has seen them around the Internet lately. How can you miss them ? There are pros & cons to using these to help build your list. It is a quick way to get sign-ups to your lists. You can get anywhere's from 1000 - 5000 new subscribers during a quality giveaway. But one of the cons is that a lot of these are freebie seekers. They sign up to recieve your Free Gift, & then unsubscribe. But, at the same time, you CAN get some high quality subscribers from these. This has been one of my biggest success secrets.

3) Write a Small Useful Report or E-Book

Then, give it away, and watch it turn into a viral list building machine. Viral Marketing is Key to successful list-building. Be sure you include a link to your opt-in page in every report or e-book that you write. Fill it with useful & timely information. Then give it away with Giveaway Rights, & watch your opt-in list explode.

If you combine some of these viral marketing tactics with your list building efforts, you will explode your list in no time. Word of mouth is a powerful viral technique that works great with email marketing. There are many amazing courses on list building available for you to help you learn this extremely important aspect of your business. Learn some of the top secrets and build up your profitable mailing list. Opt-in list building is easier than you think.


Related Tags: list building, viral marketing, opt-in lists, viral list building

Gary Gross has been in Online Marketing since 2002. He runs a Weekly Newsletter, Marketer's Daily, which concentrates on List Building, Traffic Generation & Internet Marketing. He is also the Author of "List Building 101 - Building Your List from A to Z", which you can recieve for Free by visiting http://marketersdaily.com/gift.

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