Gift Guide Marketing, Not Just Holidays Anymore
Valentine's Day (February)
Gift guides will focus on products that guys and girls can give to each other. While this is traditionally a great time for "romantic" items such as perfumes, underwear, sex toys, flowers, hand-made cards, chocolates and clothing, increasingly gift guides are including personal tech items like digital music players and video game systems.
Mother's Day (May)
Gift Guides for Mother's Day obviously are centered on gifts for mothers. These can include gardening, cooking, clothing, makeup, jewelry and perfume items. In addition, like Valentines Day gift guides, women are increasingly becoming interested in personal technology gifts.
Father's Day (June)
Items considered for Father's Day gift guides are really important if you have "summer" products like grills or high-end electronics, but can include a wide range of other items including personal technology, video games, home recreation items such as pool tables and arcade games. Additionally, if you market cars and automotive products this is probably your best chance to get it in a guide.
Graduation (May / June)
This is a great place for items appealing to people going into the workforce, but doesn't need to be totally serious either. Good items for Graduation gift guides include briefcases, pens, computers, cell phones, portable electronics, urban furniture that is perfect for small apartments and of course, video games.
Winter Holidays - Christmas, Hanukkah, Kwanza etc. (November / December)
The Winter Holiday Gift Guides are the super bowl of gift guides. Virtually every media outlet from the USA Today to niche cable channels and most magazines will have at least one gift guide. Large media such as national newspapers and online magazines usually have more than one. Additionally, this is a great time for high-end as well as items that anyone can afford.
Planning for all gift guides should begin at least 3-4 months early, except for the Winter Holidays. Since the Winter Holiday Guides are so huge, planning usually starts in July or August for large magazines and national newspapers such as the USA Today.
Related Tags: small business, marketing, public relations, product, promotion, pr, products
James Hills is the President and Chief Marketing Officer for marketinghelpnet.com (http://www.marketinghelpnet.com) an integrated marketing and public relations agency dedicated to helping small business owners, inventors and entrepreneurs. To learn more about Integrated Marketing, check out our Integrated Marketing FAQ or test out your skills relating to Organic Search Engine Optimization, Integrated Marketing, and others with our online Quizzes.
Your Article Search Directory : Find in ArticlesRecent articles in this category:
- You Want To Get On The Spot Records - Access Public Records Online
Searching for the records that you need in order to shed light on someone's background could sometim - Performing Public Records Search
Accessing public records search today is not new since the advent of the Internet. Though, there are - People Search Resources On The Web
If you have lost in touch with someone else from your past and you are thinking about getting in tou - Why Use People Directory
There will come a time that you will need to search or locate someone, it may not be urgent but it w - Public Record Search, Helpful?
Public record may vary from the information you really need and for the purpose you are into. There - Discover How Easily You Can Conduct A Background Check Online
Background check is a process of inquiry about the past character and history of a person. This is p - Importance Of People Directory
Don't you think that searching for someone you don't have any information with is quite impossible? - How To Choose A Good Broker To Sell Or Buy Restaurant?
One place where every one loves to visit whenever they find time is a restaurant. It's not only the - Criminal Records Can Be An Aid In Investigations
Traditionally, people think that conducting investigations would only be a task that is done by an i - Things To Do To Search For Criminal Records
Each state maintains a record of the criminal cases and arrests of the individuals in their area. Th
Most viewed articles in this category:
- What Works Best in a Press Release
The most important thing to remember about a Press Release is that it is one tool in a successful Pu - Media Relations - It's All About Relationships
Your company is about to launch a new product or service that will raise the achievement bar in your - Smart Media Communications; Part 3 - How To Write A Press Release And More
Creating an effective press release is very similar to creating a good classified ad and it has very - How to Excel at a Televised Interview
Public relations are about communication as a whole. In order to get positive publicity out of a tel - Smart Media Communications; Part 4 - How To Do A National Radio Tour From Home
How to Do A National Radio Talk Show Tour from Home Of all the media, radio talk is the most dynami - Ideas for Positive PR and How It Makes a Difference
A typical press release announces new leadership, products or services, but consider mixing it up a - How to Do PR Right!
Among the potential ingredients for the marketing mix of a high tech company, Press Relations is hig - Got Publicity-2007?
Most people do not factor in publicity into their marketing program. They forget about it when plann - What Makes A Good, Newsworthy Story?
We all want recognition and we've learned that one way to get it is through the power of the press. - Five Steps to Build Publicity For Your Company
Do you open up industry publications only to find that a prime competitor is featured in the cover s
