Did you know that craigslist is one word? Did you also know that it's not capitalized? The reason is that the founder of craigslist, Craig Newmark, didn't capitalize either the name of his site, or any of the link names anywhere on his site. In fact, when you visit the site, you'll notice how plain the site is.
Some might even call it ugly. Who cares? The truth is, this site is consistently ranked in the top 50 most trafficked sites in the world, and the top 20 for the United States. This site gets a HUGE amount of traffic, and if you are a small business owner who is looking for free, and targeted traffic, you can't afford to ignore this site.
This book will easily help you harness this traffic, and the best part is that the information in this book is pretty much evergreen, which means that it's classic. Unless Craig completely changes his business model, the information contained in this book will always work.
In this book, you'll find the following sections:
Part I - craigslist 101
Part II - Posting on craigslist
Part III - The Other Side of craigslist
No matter what you are trying to sell on craigslist, you'll want to read the first section. This section covers safety and helps you protect yourself from spam, as well as helping you understand how craigslist actually works.
Depending on what you are selling will determine which chapters you read in Part II. Everyone will want to read Chapters 4 and 5 as these chapters will explain how to create listings that get results. Chapters 6 through 12 explain the different sections on craigslist, like For Sale, Housing, etc. and shows you how to post appropriately in each of these sections so you get better results.
(If you are a business person promoting your business, you are only allowed to promote in the services section. However, the writer clearly explains how to get the most from listing here.)
The final section explains techniques to help you get the most from your buying experience. You'll also learn how to find what you're looking for and not get scammed in the process.
What I liked about this book is that the author gives you plenty of instruction on how to use craigslist properly. There's no hype, and these techniques will work for anyone who is willing to follow them. In other words, the techniques are what search engine marketers would call "white hat," and these techniques will get you results.
The one thing I was unclear on after reading this book is how many ads you can post and how often. After re reading Chapter 4 though, I found the answers I was looking for. That's another good thing about this book. You don't have to read the whole book to get started quickly, so if you're trying to get rid of that old couch in your living room, you can actually read the book and then write and post an ad in a couple of hours.
Whether you own a business or not, if you plan to use craigslist, this is the book you'll want to read first. It contains plenty of clear instruction that will keep you from getting banned from the site, and you'll get better results from your ads. Well worth reading.
The name of the book is: "craigslist 4 Everyone" by Jenna Lloyd and Sherry Kinkoph Gunter