The process of direct mail recruiting has changed dramatically over the past years. The days when you could recruit medical clinicians by simply sending one or two direct mail pieces is not working anymore.

The medical staffing recruiting community has changed and evolved to the point htat the stakes have been raised and continue to be raised. Candidates have more choices than ever before (no only with agencies but medical facilities), and their access to information is greater than it's ever been.

All of this put together, pushes the envelope to the point that it has created an environment that is increasingly more difficult for medical staffing agencies to attract and retain qualified medical personal.

THE COMPETITION

Today there are many more medical staffing agencies as there were five years ago. THe barrier to entry is set relatively low, because the cost of starting a medical staffing agency is comparatively low (unless you buy into the medical staffing franchises). Today, a medical staffing agency can afford to advertise and promote its company via the Internet and reach a larger pool segments than ever before.

THE PROBLEM

Althouth Internet marketing is a viable marketing source, it should not be the only medium you use to promote your medical staffing agency to recuit candidates. Direct mail is seen by many as a waste of money that may not produce results. This form of thinking works to your advantage and guess what, it still works.

Your competition may have increased and grown, there are still only a small number of medical staffing agencies that are still actively pursuing direct mail marketing.

SECURING NEW RECRUITS

It is a common truth that direct mail when done right will convey credibility and alert the reader to action. Using direct mail places your recruitment efforts to build a foundation of credibility and branding. Why? Because it is believed that direct mail is too expensive or ineffective to produce the desired results. Within the medical staffing agency your target market falls within a particular niche thereby casting a smaller net than say a generalist. THe direct marketing dollars is probably more effective and more cost effective thatn other advertising mediums.

You are able to target audience precisely and eliminate the waste associated with typical advertising expenses. If you are a small medical staffing agency looking to hire only medical professionals within a certain geographical area, you would be wasting your money if you are advertising in magazines that have a wider circulation.

Don't favor one marketing medium over others. It is essential to function within multiple marketing mediums in order to strike a lasting branding effect and begin your recruiting efforts. The moment you stop marketing is the moment your recruiting efforts will be taken by your competition.