Got Publicity-2007?
Publicity is letting people know about the product and it is part of marketing. If you think your product is for everyone, right now go back to square one and start over. We do not have time to discuss it here, but trust me on this one, your product is NOT for everyone. Publicity is when media starts talking about you or your product. You may or may not get an interview. However, media typically reaches farther than you can. It will reach people that you could not easily reach or it will reach the numbers you would not normally reach. For example, if you are a speaker who talks to groups of up to 100 or even 500, a newspaper article will take you to thousands of people ( or whatever the circulation is). If you usually speak to authors, a magazine for chef's might take an interest in you and feature. You would not normally talk to chefs, but here you are, in their favorite magazine. This is what publicity can do for you.
Can you jump start your publicity? Yes, there are a few ways to do so. If you are an author, producers of radio and television are concerned about how you interview. They want to know you can interact with a real person and be interesting. Many authors have speaker-demos. This is a video of you talking to an audience during your lecture or even worse, talking to a group of authors who are all taping their video demo that day. The crowd sits there can claps because they are next and want you to clap for them. These are useful when you want to be booked as a speaker, but a producer is not convinced that you can respond to a live person. Not just respond but create an interesting and memorable interview. That is a producers main concern. A real television or radio interview will do wonders in convincing them that you are a great guest.
There are basically 10 Top Myths about Publicity: My product is for everyone Good causes always get on TV Give the media a general pitch and tell them you can speak about anything Free publicity just happens Getting publicity doesn't mean you need any media training Publicity is a chance to sell your products Hosting a Podcast is all the free publicity you need Free publicity is free Anyone can write a press release
I am not an expert
Related Tags: tv, radio, publicity, pr, media, newsppaers, magazines
Dr. Letitia Wright is the host of the Wright Place TV show, a weekly television business lifestyle show for women seen in Los Angeles on Dish/Direct TV. For the myth-busting answers to the myths above, email myth@wrightplacetv.com or visit http://www.wrightplacetv.com
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