Co-branding or combo offer refers to the operators and the new handset makers coming together to achieve better sales target. In such a scenario, the handset is supposed to feature the trademarks of both the handset developer as well as that of the operator. This kind of an alliance is believed to break the monopoly of the established handset makers.

The mobile phone networks cover around 80% of the global population yet only 20% out of this is using mobile phones, whereas 4bn people have never placed a mobile call in their lifetime.

A report suggests that the addition of 91mn new subscribers in 2004 had boosted the mobile market up. The next two years are expected to see the decline in the annual growth rate by 8-9%.

Mobile market is believed to grow exponentially adding above 1bn of customers in the next 4-5 years. It's also forecasted that on an average 50% of the new subscribers would belong to the Asia-Pacific region alone, whereas India and China would emerge as the most prominent markets in the region making up for 30% of the total Asian market.

The markets in the Middle East and Africa are expected to grow most rapidly. It's believed that by the year 2010 above 200mn users should subscribe for the mobiles in these two regions, which is above the double of the total subscription at present.

The ever-increasing tariff competition has stirred the growth of traffic and also stimulated new business models & services. Consequently, the operators are now keener to deliver the best of the services to customers.

As per the recent market research report "Asian Mobile Market - Analysis [2006-2009]" published by RNCOS, it's a better idea for the companies to co-brand their services to get hold of the larger market share in the years to come. Co-branding is believed to become a custom in the mobile market sooner. The trend has already been established in America & parts of Asia whereas its popularity is escalating in Europe.

The report also discusses product development and market permeation strategies adopted by different vendors. Such information is helpful in identifying the current trends that these companies are following of late. It also offers, demographically spread, strategic and statistical information on the marketing prospects for mobile services ,and handset industry in the 8 prominent regions of Asia-Pacific.

It provides a comprehensive and detailed company profiling of 6 prominent brands in this market and also covers the overall financial & stock performance, top competitors, key people, strategic and corporate overview etc.

The names that have already launched various combo offers to lure customers and earn greater revenues include; vendors in China, Hong Kong and Japan e.g. Hutchison-Telstra, vodafone and Unicom whereas Bharti televentures, Idea Cellular and Hutchison-Essar in India. To further attract the customers these combo offers are priced feasibly and also come with cheaper airtime rates.

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