Believe it or not, a lot of companies – both small and big – create their marketing program towards a specific audience. This niche audience is carefully selected and pinpointed to market segments to specifically maximize the program's effectiveness.

Take for instance one company called HP or Hewlett Packard. This particular company markets and sells machines that are able to do everything, from scanning to faxing, printing, etc.

The target of this company are those home offices as well as much larger companies and businesses. For this market, their products are those whose price range are a bit higher.

The fact of the matter is that a marketing specified to a particular niche market is very cost-effective. Think about it, offering a service or a product to a selected group of people in a specific area almost certainly certifies it being bought.

Advertising on the radio for a specific ethnic audience whose rates are a lot lower compared to mainstream radio programs is better. Your budget for marketing significantly could go far, making you able to get more advertisements a lot more frequently or combine a comprehensive mix of media.

Building a niche is actually a risk that could allow you to make your business grow. These rules help you achieve just that.

Make sure your niche meets very unique and original needs

Benefits that you offer must have an appeal that is special to your specific niche. These benefits must be compelling and new. The needs of your audience must be identified by you, then tailor these to the service or product you are to sell.

Consider all variations your service or product could offer. For instance, marketing and selling soap has significantly changed. But if for example you were able to sell a soap that is able to remove the chemical chlorine from the hair of swimmers, that is a very unique market, as well as a compelling one.

Your niche could be your neighbors who have their own swimming pools and even the Olympic swimming team.

Speak the niche language

Saying something is a whole lot different from saying the appropriate thing. It is always best to understand the specific language as spoken by the niche you intend to penetrate. Their hot buttons should be known to you and communicate with your niche pressing these buttons.

Doing this ensures that the way you communicate is via being one with them and not as an outsider.

Test your market

First things first though, it is a wise business decision to assess the competitors that are currently in the niche you want to penetrate.

Doing so eventually helps you to determine just how it is you could position yourself against their product.

Looking at your competitors web sites as well as brochures is a good way to have an idea on what they use as selling points, delivery, pricing as well as other services or offers.

But if there is no competitor existing, what would you do? This is really not a very good sign. Though it could mean that no one has thought of what you have thought of, it could also be possible that no company has been able to penetrate that specific niche.

All in all, creating a niche is easy as long as you are willing to exert the necessary effort to build it.