Property Management Web Site: Marketing to Renters and Property Owners
One of the requirements for developing an effective web site that delivers traffic your business is accommodating the needs of the search engines that send those customers to your property management web site. Property owners will most likely be looking for "property management" or "rental management" along with the name of your town or area.
Renters and prospective tenants are looking for an entirely different set of keywords. They are looking for "apartment rentals in your town, duplexes in your town, houses for rent in your town". You want the search engines to identify both sets of keywords with your property management company. We have found that it works well to have 2 sections in your web site. One caters to the needs of property owners who want to find out the property management services you provide and the other caters to the needs of renters looking for a place to rent in your area.
In many cases, you have 2 different sets of people within your company. One group specializes in working with the property owners and taking care of their needs. The other group consists of property managers that show and rent your properties. We have found that it works best to feature each group separately in the respective areas of your web site. Then the property owners and the prospective tenants are seeing the people they will be working with. Inquiries from your web site will be sent to the correct group of people as well.
You can see some examples of this dual concept in the property management web sites of HDA Management and Metro Property Management. Overall, you will find this is an effective marketing plan that meets the needs of property owners, renters, and the search engines that deliver your web content.
Related Tags: marketing, website, design, promotion, web site, property management
Jim is a web developer and programmer who works with his wife, Cari, in their full service small business web development company. We invite you to take a look at our portfolio of property management web sites and other web applications that we have developed. We specialize in serving property management companies that want to market and manage their rental listings online.
Your Article Search Directory : Find in ArticlesRecent articles in this category:
- 5 Reasons to Buy Jasper Real Estate
Jasper is a small town in North Georgia and it is growing rapidly. Since North Georgia Foreclosures - Ellijay Real Estate
Ellijay Georgia has always been known for it's outdoor activities and seasonal festivals. Downtown E - How to Deal With Blocked Drains
A blocked drain is an occurrence that happens eventually to all households. You may have experienced - The Benefits of Hiring a Plumbing Consultant
Your dream home may not always be brand new, with fresh paint and home essentials. There are certain - The Worst Mistake You Can Make When You Apply to Rent a Home
A whole new class of people has become renters and potential renters in America during the last thre - State of Individual Real Estate Markets
Everybody is well aware of the hit that the real estate market has taken over the past three years. - Thoughts on Avoiding the Landlord Trap
I've heard several people say they would never invest in a multifamily rental property because they - An Idea to Increase the Bottom Line of Your Investment Property
Are you pretty sure that you've already maximized the income coming from your property? If you've cl - Finding the Value of a Piece of Investment Real Estate
There is a lot of confusion about how much investment property is really worth. We'll look at three - Arkansas Land For Sale - Search Engine Optimization and Your Website
If you have Arkansas land for sale and are interested in advertising it on your website I have a few
Most viewed articles in this category:
- How High Did Home Prices Really Go
The U.S. Census Bureau released data on Tuesday that revealed where the nation's hottest markets wer - New Homeowners Tips for Household Safety
With so many items on their ¡°buying a home¡± checklist, few homeowners take into considerati - Truth About VA Foreclosures
Many people now days are finding themselves out of work and not being able to make the mortgage paym - Avoid Rookie Real Estate Investing Mistakes
When Robert Kiyosaki, author of the Rich Dad book series, bought his first property he was, of cours - Finding The Perfect Roommate On Craigslist
Craigslist, Roommates, and The Concerns Craigslist is "great" when it comes to looking for housing - The Forgotten Secret To Selling Property - Simple, Quick And Cheap
Why spend big dollars trying to get people to drive a long way to see your house, when your best pro - Get Amazing Results Selling Real Estate Online
This is the age of the internet. Why not take advantage of the widespread use of the internet to ad - Dallas Real Estate Information
In the United States, Dallas is considered as the second leading state according to the area. If any - The Largest Private Equity Indian Real Estate Deal
In the largest private equity deal won by the real estate sector, Morgan Stanley Real Estate has inv - Fractional Real Estate Ownership
Fractional ownership of vacation ski condos is growing in popularity. Park City Utah a popular ski t
