Secret Phrase for Annuity Selling


by Bill Broich - Date: 2007-04-13 - Word Count: 480 Share This!

Selling annuities and being able to sell tons of them boils down to a simple concept, being polite. We all want to be nice and want people to be nice to us but being polite is different. I have used this concept for my entire sales life and not only does it work but it becomes the basis of a business plan that is not taught in business schools. And yet it is the full basis for any successful relationship, be polite.

How do we use it in our business plan to convert it to sales. If you are basing your sales efforts on building relationships then you are not an annuity salesperson, you are an order taker, an amateur not a professional.

How do we begin this process? We do it by learning an very important phrase. A phrase that will transcend your selling efforts to actually becoming a salesperson. What is that phrase and how does it help you to become more successful?

The important phrase to learn is "would it be a bother?"

Would it be a bother?

What is this actually saying? It is saying may I have permission. It is saying I am polite. It is a link from one subject to another and a powerful tool to change and control a relationship.

It does have some limitations and those limitations have to do with your desired target market. If you are working with people who were in their early 20's during the Korean War, World War II and older as a target market, this is complete power. This generation operated on the premise of "politeness" "Would it be a bother? Is based on being polite and can bridge any two subjects and allow you to dig deeper into the relationship.

Try this…."I know Mrs. Jones that you are not in the market for my services but "Would it be a bother" if I can over this afternoon and just introduced myself?"

Dead mortal cinch she will say yes…if she is in this target market age group. You are really asking permission to change a relationship from looking at you as an outsider to one where you may become a friend. "Would it be a bother" is a bridge from one topic to another and a method to explore more fact finding questions and to seek answers based on how your prospect actually feels.

Adopt this attitude into your selling and it will become part of your life. Being polite is the secret of developing suspects to prospects to clients. Once a relationship is developed on being polite almost any question can be asked. With the freedom to ask feeling questions begins the basis of selling annuities.

• Politeness
• Feelings
• Relationships
• Suspects to prospects to clients.

It is this approach that sets the true professionals form the rank amateurs. Amateurs make $5ok a year; professionals make $5ok a month. Learn this approach and join the ranks.


Related Tags: money, market, marketing, selling, leads, words, system, annuities, polite, annuity, phrases

Bill Broich is a 30 year annuity salesman who helps agents generate annuity leads. Visit his website to learn more - Annuity Selling

Your Article Search Directory : Find in Articles

© The article above is copyrighted by it's author. You're allowed to distribute this work according to the Creative Commons Attribution-NoDerivs license.
 

Recent articles in this category:



Most viewed articles in this category: