Entrepreneurs - You Want Your Customers To Remember You, Don't You?
Naming: First things first, pick a great name for both your business and your product range - remember the company that calls everything it sells Mac? Pick a name that describes your service if possible - if not go the Google/Amazon/Ebay route and find an easy to remember short name. If you still can't find a name then looking at rhyming words. One of your constraining factors will be the availability of a suitable top level domain name. Even if you don't want to have a web site straight away - you need to protect your branding.
Slogan: Get yourself a slogan. Ours is "For the Serious Entrepreneur". We also have "From Wish to Win" for our Bid Manager training courses. Make the slogan short, memorable and descriptive of what you do.
Branding: You should ensure that your products are instantly recognizable and memorable by using the same naming convention, logos, colors, fonts etc. in your marketing materials, web sites, packaging and customer correspondence.
Contact: Ensure that your customers can easily contact you and give them a memorable telephone number and email address. Remember 1 800 Flowers - there was a coup that shut out their competitors.
Service: Offer great service of course, make it quick and memorable. Let your customers know exactly what it going to happen and make sure that you keep to it. Have some great after services as well by contacting them afterwards and checking that all is well.
Complaints: If you are unfortunate enough to get a customer complaint, then solve it quickly and in a non confrontational manner. Your customer should be left feeling happy and that you care for them. I always say that the measure of a good company is how they deal with their problems.
In summary help your customers find you and your products and make them feel welcome and valued and you won't go too far wrong. Good Luck in your business.
Related Tags: entrepreneur, marketing, strategy, customers, business idea, business strategy, selling strategy
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Lee Lister, writes as The Biz Guru, for a number of web sites including http://www.clikks.com With over 20 year's management and business consultancy experience she now owns one of the internet's leading Resume, CV and Interview Services web sites http://www.jobsuccess.co.uk Subscribe to our JobSuccess ezine if you want to receive regular tips.
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