Through Tracking
Tip#1 - Use an all-around keyword research tool for your keywordanalysis. Now, if you're already using one of them for research purposes checkif they also offer competitor tracking system that will let you in on yourcompetitors' exclusive ad campaigns and keyword database. Some keyword researchtools like KeywordSpy offer a tracking package that will enable you to seeyour competitors' keywords with corresponding analytical statistics across yourpreferred search engines and countries.
Tip #2 - Use keyword phrases on your website content. Relevancewill be an important word for you once you're on this phase of onlinemarketing. In writing articles and site contents, you need to have relevancebetween the keywords you chose and the stuff that you write about because contentis what drives people to your site. So, in order for you to maintain loyalreaders and keep them coming back, give them a reason to. If you used a keywordphrase in your site that says travel cheap, make sure you really writesomething about travel cheap. Now, even at this stage you can make use of yourkeyword tracking tool before writing an article. You can check on yourcompetitors' own Ad campaigns and website, search for the ones you think can beapplicable for your own campaign and start writing the right stuff!
Tip #3 - Submit your site to the right places at the right time.You've gone through the keyword research analysis part and content creation.All you have to do now is submit your website to the search engines, at theright time. There is also another way of getting ahead of your competitors inthis area by means of tracking them online. This is where your keyword tool canbe a good help too. In the keyword tool company I mentioned earlier - KeywordSpy.com - there is a way for you to track on what time of the year yourcompetitors are bidding the highest and the lowest in all their campaigns. Ontheir keyword tracking tool database you can simply back-track yourscompetitors' Ad campaigns and see if you'll advance against them if you willadvertise in a certain time of the year they didn't. Right timing is one issueadvertisers need to deal with most importantly.
Competitor tracking is what I consider the most innovative way ofmarketing online. It doesn't only give you a chance to see your competitors'way of advertising but also gives you a powerful edge to increase your websitetraffic, marketing sales and profits.
Source: Free Articles from ArticlesFactory.com
Related Tags: tracking, through
Aresearcher and SEO analyst working for a web design company based in the US. Enjoysdrinking coffee and hanging out with friends or just read a good book. Find out more about competitive tracking, visit KeywordSpy.
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