Keywords

Think of the right keywords as the Open Sesame. Your keywords serve as the foundation of your marketing strategy. Overture keywords selection tool can also provide you valuable information.

Through analyzing their web contents and meta tags, you can easily find out the keywords others are using. The reason for this is people search the search engines for keywords looking for specific information. To make this work for you, make sure that you know the important keywords for your website and optimize each page around those certain keyword phrases.

Don't overdo it however, or fill up pages with keywords because this will work against you. We know that search engines place higher relevancy on keywords and phrases which appear closer to the top of a page so it stands to reason that if you've got a large table full of graphics appearing at the top of your source code before your primary keywords, then you can achieve higher rankings by adjusting your layout and placing a well written search engine optimized paragraph above that table full of graphics. Many times I have seen some very pretty web sites, but their chances of ranking high for any relevant keywords have been dashed by the use of only graphics and very little or no text on the pages.

Your Title should contain your best keywords or keyphrases. Your Description should also contain some of your best keywords or keyphrases. Type dog grooming in the suggestion box, click the arrow, and a list of related keywords come up.

You will want to print out or create a file to store these keywords on your computer because you're not finished with them yet.

Content

The long-term strategy to succeed at the search engines is to focus on adding unique content to your site, consistently. Visitors to search engines are looking for content, and if you provide it, you drive considerable traffic to your site. Small web sites with only 1 or 2 pages set themselves up for failure, simply because they usually don't have enough content of interest.

The more meaningful content present, the more weighty the site is viewed as, and the more importance it is given. Again, little or no content (often just garbled text or keyword rich paragraphs that have no real value) were reproduced over and over and cluttered up the search engines. c) Search engines hate any attempt made by Webmasters to manipulate pages optimized with content unrelated to the actual Web site.

Of course, not all your visitors will do anything on your website apart reading any valuable content you might have or download any free stuff. Always trackback only if the content of the original post were similar to the theme of your blog. (Solely for search engines to find) Problem is, once they have syndicated their article to tons of free content sites, all they have at the end of the day is a link pointing to their site.

So should you just find out what content your visitors like and publish it. It's that simple the more content you have the longer visitors stay at your site and the more free search engine visitors you receive.

Links

Press Releases: another sure fire way to generate quality links from authority sites. The amount of links on the Internet that pointing to your site will greatly enhance the ranking your website receives by the search engines. It is virtually the same as establishing hundreds and even thousands of small mini sites with links pointing you, only that it is even more effective and acceptable to search engines.

You will already know that search engine frown upon mini-sites because many times you will find that those small referral sites have little or nothing in terms of content and are just designed to provide links pointing at the target site. Search engines will rank your page higher than one with less links back to it. While this type of marketing is effective, it is tedious as you will need to sit in front of your computer and click on links to earn credits so that you ad will also be viewed.

When you do a search using Google, you will notice that sponsored links that appear at the top and at the right of the screen are clearly marked so the searcher knows they are paid ads. With both of these programs, you can get your website advertised as sponsored links in search engine results even if you cannot organically achieve a search engine rank. Back then I told everyone that the only thing that will never change, despite search engine shake-ups and search technology improvements, is that links will always be the most important part of any website promotion campaign.